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Digital Business Strategy

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Digital Business Strategy

Name: Digital Business Strategy
Rating: 4.833333333333333 (126 reviews)

Instructor: Michael Lenox

8,440 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

126 reviews

Beginner level

No prior experience required

5 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

126 reviews

Beginner level

No prior experience required

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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There are 4 modules in this course

Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Module details

We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.

What's included

7 videos2 readings1 assignment1 discussion prompt

7 videosTotal 26 minutes

Rise of the Digital Age4 minutes
Exponential Growth of Three Core Strategies3 minutes
The Primacy of Data4 minutes
The Power of Aggregation4 minutes
The Complementarity Between Prediction and Judgment4 minutes
The Eternal Challenge of the Strategist4 minutes
Framework - Setting a Baseline3 minutes

2 readingsTotal 20 minutes

Course Overview & Requirements10 minutes
Framework - Setting a Baseline10 minutes

1 assignmentTotal 30 minutes

Rise of the Digital Age30 minutes

1 discussion promptTotal 10 minutes

Get to Know Your Classmates10 minutes

Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.

What's included

8 videos1 reading1 assignment

8 videosTotal 36 minutes

Platforms in the Digital Age4 minutes
The Criticality of Network Externalities4 minutes
The Importance of Enabling Technologies4 minutes
The Rise of Winner Take All Markets5 minutes
The Quest for Platform Dominance7 minutes
The Quest for Platform Dominance - IBM vs Apple4 minutes
The Dynamics of Competitive Lifecycles6 minutes
Framework - Analyzing the Digital Environment4 minutes

1 readingTotal 10 minutes

Framework - Analyzing the Digital Environment10 minutes

1 assignmentTotal 30 minutes

Platforms in the Digital Age30 minutes

Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.

What's included

7 videos1 reading1 assignment

7 videosTotal 39 minutes

Competing in the Digital Age3 minutes
The Deconstruction of the Value Chain8 minutes
The New Forms of Value Creation7 minutes
The Emergence of Novel Business Models5 minutes
The Evolution in Competitive Positions6 minutes
The Search for Valuable Positions7 minutes
Framework - Formulating a Digital Position3 minutes

1 readingTotal 10 minutes

Framework - Formulating a Digital Position10 minutes

1 assignmentTotal 30 minutes

Competing in the Digital Age30 minutes

The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.

What's included

7 videos1 reading1 assignment

7 videosTotal 36 minutes

Appropriating in the Digital Age4 minutes
The Folly of Competing on Technology4 minutes
The Changing Role of Intellectual Property6 minutes
The Importance of Complementary Assets7 minutes
The Innovation Imperative6 minutes
The Return of the Strategist's Challenge6 minutes
Framework - Specifying How to Capture Value3 minutes

1 readingTotal 10 minutes

Framework - Specifying How to Capture Value10 minutes

1 assignmentTotal 30 minutes

Appropriating in the Digital Age30 minutes

Instructor

Instructor ratings

(37 ratings)

Michael Lenox

University of Virginia

24 Courses625,438 learners

Offered by

University of Virginia

Learner reviews

5 stars
87.30%
4 stars
10.31%
3 stars
1.58%
2 stars
0%
1 star
0.79%

Showing 3 of 126

Reviewed on Oct 20, 2024

IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU

Reviewed on Oct 3, 2023

This course is stuffed with intrinsic learning of concepts and applications for everyone who wants to learn and succeed in the acceleration of this era of business digitization.

Reviewed on Nov 2, 2023

This is a basic course that require to add some projects to enrich participants with more practical experience.

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