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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,201 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1126 - 1150 of 1,369 Reviews for Digital Product Management: Modern Fundamentals

By Xiaoyi C

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Mar 19, 2022

I like all the concepts introduced in this course, and personally, I learned a lot about Product Managment.

My fav part of this course, is the guest speaker session, which allows learners to listen to many wonderful perspectives of real-life PM and what they do at work. Thanks!

By Nguyen T H T

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Sep 19, 2021

It's very practical, even you have been working as PM in many years, because you will gain profound suggestion and be stimulated by many ideas of coacher and experts take part in interviewing. I am very appreciated tools and tips of experts who participated in sharing sessions.

By KESHAV B

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May 17, 2020

The course was excellent. I loved it. I think we should be given some time to think about how things apply on the demo companies used to demonstrate the models before getting told. I also think that the practicality should be increased so that aspiring students get a hands-on,

By Samaneh B

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May 12, 2021

The course was very beneficial with so many new concepts to learn. The quality of lectures and materials were high and I truly enjoyed it.

I learnt so much and I guess the only issue for me was that sometimes subjects where taught fast and I couldn’t catch up with them.

By Kabir L

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Feb 25, 2024

Love this course! It taught me so much about the fundamentals and is very hands-on. I could take what I learned in the course and start applying it to my thinking my job the very same day. Absolutely recommend as a starter course into Digital Product Management.

By Piyush M

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Jan 8, 2020

Good overview of subject matter. Provides sufficient coverage to get started for deep dives. Content is well organized, although week 4 is stretched thin, trying to cover too many topics. Students will also benefit from detailed discussions of selected PM tools.

By Amed E

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Sep 7, 2020

Very good explanation of the fundamentals. Don't know if I missed this, but much of the contents of this course can be summarized in visuals such as charts, that would've been an awesome resource to have since there are so many tools, techniques and frameworks.

By Michael O

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Jul 22, 2020

I had an amazing time going through the notes and grasping new knowledge. Anyways there were typographical errors on the notes/scripts (possibly during transcribing. I can also help transcribe notes and discover errors). Thank you for an amazing experience!!

By Ulises M M

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Jun 1, 2020

Great introductory course from Alex Cowan! I am a junior PM and I found very useful some of the concepts that I learned here. One of the most valuable insights were from the interviews from other PM's. I wish they had more in depth and extensive interviews.

By Anna M

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Sep 29, 2022

Overall a good introduction to product management! Some of the modules in the last two weeks felt more like space fillers, but all the important information was well communicated. This gives me a lot to think about going forward with my career!

By Rahul B

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Apr 10, 2024

I enjoyed the quiz; however, instead of providing hints about the incorrect answer to a question, I would appreciate it if you could kindly indicate the correct option. This would make it easier for us as learners to understand our mistakes.

By Peu A

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Jun 10, 2019

Could have been much better if the contents were organized in a more structured way. It was great to know a lot of thing for a product manager. but a Structured diagrams sometimes acts like a memory refresher to implement these into real life

By Douglas M

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Aug 16, 2022

Very good course. Moves fast. Mostly very high level. I'm taking a star off because the course material slides didn't match all the videos and the videos move too fast to take notes without the slides. Please update the materials!

By Ashish M

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May 23, 2021

the course is really good and a definite watch before launching a product. I wish there were more real case studies both as part of course and to be submitted as assignments so we could learn how to do the work and get feedback on it

By Mojuste E

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Sep 11, 2020

Excellent course to get a holistic approach of Product Management. The Teacher is great and i found interviews with PMs very insightful.

Anyway, I have the feeling that some concepts needed deeper explanation (business model types...)

By Jonathan T

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Jan 8, 2019

It would be great to see more interactivity in some way to allow the learner a chance to apply the content learned before moving on. The course was great and included tons of great info and resources that I intend to reflect back on.

By Rishabh M

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May 18, 2022

The course is overall good, but it has many videos and less number of hands on assignments to practice and implement what we learn in the course, also the teaching style is not structured which leads to problem while taking notes.

By Antonia I

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Sep 21, 2021

Course is very complete, with lots of information.

Speaker seems to know a lot; however, it is sometimes difficult to follow up, due to the amount of information and how fast he speaks.

I would recommend giving more real examples.

By Harshal S

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Feb 4, 2019

This course will provide you the skeleton for setting up your product team and their cross-functional interaction. Enough corroboration of business models and frameworks by industry professionals who are trusting those methods.

By Muhammed R

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Mar 20, 2021

Thank you for the useful information on this course, I think this is the first step towards the Product Management that people need to study before they practice it,

Some exam questions are tricky and requires a lot of study

By Yan N

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Sep 22, 2019

I am great thankful for the whole course, i really liked that you have invited famous different people to participate in your own lessons and teach us new practical things in the real life from their personal perspectives.

By Prabal T

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Mar 15, 2020

The course is really fascinating and helped me to take a observe my working methodologies. New better ways to implement stories, understanding users, using canvas to understand dynamics of a product offering and much more.

By Dmitri T

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Aug 21, 2017

I found this course to be a great introduction to the principles of product management. The only thing I need for it to be better is to introduce a hands on mock project to help solidify the concepts and tools learned.

By Bathini M K

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Jul 27, 2021

I learned many terms which i haven't about PM before and the interaction with other company PMs is very impressive. Would like to to recommend to all the beginners who want to get into the forum of Product Management

By Rudra R C

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Oct 12, 2020

this was indeed one of the most fabulous comprehensive course I have come across; for me personally the segments where business models came in was where I gained good perspective on an org's functioning and strategy