Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Mapping Competitive Positions
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Skills You'll Learn
Strategic Analysis, Capabilities Analysis, Industry Structure, Business Strategy, Competitive Position
Reviews
4.8 (3,061 ratings)
- 5 stars82.48%
- 4 stars14.76%
- 3 stars1.69%
- 2 stars0.39%
- 1 star0.65%
VK
Jul 19, 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
TM
May 1, 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
From the lesson
Determining Competitive Position
Taught By
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration