Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
451 - 475 of 1,828 Reviews for Marketing Analytics
By Vijay K J
•Jun 9, 2020
It was wonderful experience. I got to learn application of analytics in marketing and how it support decision making.
By Kishan K
•May 21, 2020
I gained a lot through this course. The course is very well designed, and loved the way Raj helped to sail through it.
By mayank a
•Sep 15, 2019
This is a great course and gives you the complete insight of the basic marketing analytics with suitable case studies.
By Susmit A
•Jun 25, 2020
Fantastic course and instructor. The videos are short and allow you to understand and apply the concepts immediately.
By Aaryan B
•May 21, 2023
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By Prasad J ( 2
•Aug 9, 2020
EXCELLENT TEACHING AND EXCELLENT CONTENT. THANKYOU TEACHER. I FEEL GRATEFUL TO HAVE LEARNED VARIOUS SKILLS FROM YOU.
By Aline L
•Jun 9, 2020
The course is interesting and easy to learn as it is structured in small parts. Course content is clear and precise.
By Raj R P
•Jun 5, 2020
Our sir Mr.Raj Venkatesh is an awesome lecturer and made our sessions very interactive and the squash was superb!!!!
By Aravindhan P
•May 4, 2020
Gives a simple yet generous introduction to marketing analytics and how the analysis is made use of in the business.
By Sebastian A Y P
•Aug 18, 2020
Un excelente curso que permite comprender con mayor profundidad el aspecto analÃtico de las decisiones de marketing
By Parntep P
•Jun 3, 2020
I Love this course. I love the instructor. Everything is good and I can learn a lot. Than you for the great course!
By Chester T S Y
•May 7, 2020
An insightful course on marketing applications and models which are highly applicable to the industry I'm based in.
By Mohtashim B A
•Apr 10, 2020
Overall, a good course with a comprehensive overview of marketing analytics. All the concepts are nicely explained.
By Shubham D
•Jul 15, 2020
Wonderful Course With Tremendous Practical Knowledge! A Must for all the Marketing Students or Business Aspirants.
By Asty A
•May 23, 2020
i love how this course works! especially when it's "Squash Time" he always encourage us to go up and don't back up
By Aishwarya J
•May 16, 2020
This course is really very helpful to increase your knowledge about marketing and the analytics used in marketing.
By Mahesh W
•May 13, 2020
This is one of the best course of my life . Thank you so much for making available this valuable knowledge to us .
By Himanshu S
•Apr 2, 2022
To my knowledge, this course has brought a new kind of marketing being into me. I would refer this to my friends.
By ARASH S S
•Oct 24, 2020
it is a practical and useful course, I highly suggest you to enroll if you're a junior in the field of marketing
By Shreyas S
•Jul 14, 2020
Learnt very important concepts of marketing analytics which will be definitely useful in the overall development.
By Syed M T H
•Apr 27, 2020
An excellent course. However, I would have liked more in-depth videos about the regression of multiple variables.
By 陈逸林
•Apr 19, 2022
a good introduction of marketing analytics to beginners
the content regarding marketing experiment is interesting
By Snigdha B
•Jun 18, 2020
Loved the course! Loved the during-lecture pop up questions too! The practise quizzes indeed gave good practise!
By PRANAY
•Jun 7, 2020
Thank your sir.. I really learnt so many things for 1st time in my life. Never knew how all these things worked.
By Miskat A A
•May 7, 2020
This is a very insightful course for business graduates. I have learnt a lot of new topics and loved this couse.