Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
476 - 500 of 1,828 Reviews for Marketing Analytics
By Sanjay L
•Jun 22, 2020
Concepts are very well explained, the design of course is very sound. Real life examples are intact accurately.
By Uttkarsh
•Apr 22, 2020
Amazing course by Professor Raj. Provides intuitive insights into the interesting world of Marketing Analytics.
By Melissa M
•Sep 6, 2019
This was a great course. I learned a lot about how to determine CLV, regression models, brand equity and more.
By Bhavya S
•Apr 17, 2020
The course was very interactive and I felt that was the best part. Besides, the case studies were really good.
By Hemant J
•Aug 18, 2019
It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.
By Abhilash S (
•Nov 13, 2022
A course which covers all dimension of knowledge of its relative field with conceptual and technical aspects.
By Nikhil M
•Aug 14, 2020
I thoroughly enjoyed the course and my this course has made me more keen about marketing analytics.
Thank you!
By SUKANTA S
•Jun 22, 2020
Great,Learning.
But I feel We need practice more and more to execute this knowledge in marketing applications.
By Hua W H
•May 19, 2020
Marketing mix, classification, ROI, modeling. The instructor is good and the assignments are worth your time!
By Dipesh B
•Jul 12, 2020
Highly technical. Use this course if you are at least 5-6 years into marketing for the best learning output.
By Atarah B
•Jun 16, 2020
Raj made learning fun. I appreciated the various case studies, which helped me put the theory into practice.
By Avinash P
•Jun 14, 2020
Very informative and thorough. We are constantly giver exercises to really understand each concept in depth.
By Bishakh J
•Jun 1, 2020
I have learnt a lot of new things and I prefer every student to go through this course to gain something new
By Jaydip
•Apr 14, 2020
This is a brilliant course and I would happily recommend to anyone who is interested in marketing analytics.
By Sunay K
•Jul 28, 2020
It's a very well developed course. Relevant topics. Good pedagogy and expert interviews as well at the end.
By Varun D
•May 26, 2020
Simple course with actionable insights for students to apply marketing analytics in their everyday practice
By B
•May 13, 2020
Great course. I feel like content could be refreshed a bit but very valuable points and a valuable learning
By Umar F A
•Jan 11, 2017
Its a must take course for who ever interest in marketing analytics. The lecture and contents are too good.
By Kyle C
•Dec 1, 2021
Excellent course material - engaging, challenging, and informative. I used both projects in my daily work.
By MOHAMMAD T T
•Jul 15, 2020
This course help me a lot understood marketing analytics and also help to found possibility's of marketing
By Jy N
•Jun 8, 2020
Great course! Good exposure and not too much to take in as someone who has little experience in marketing.
By Yuduan L
•Mar 30, 2016
Very useful and practical....just a bit difficult for entry-level learner, For example, M-net model .Dupon
By WISNU H T
•Jul 9, 2020
The course wants to help me tremendously in the deep marketing and also the concepts needed in marketing.
By Pranav K S
•Jun 12, 2020
Awesome course it push you to learn, quiz section demand every thing you learned..One of the best course.