Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
651 - 675 of 1,828 Reviews for Marketing Analytics
By agustin a
•Jul 23, 2020
it's a good chance to actually apply many tools available in the MKT analisis
By Govind d
•May 27, 2020
The Teacher is amazing... He tells every big calculation in the simplest way.
By N K P N
•Apr 28, 2020
Thanks to Mr. Raj and Coursera and to all those who made this course possible
By Juan M
•Apr 9, 2017
Mixing marketing analytics with useful and fruiitful tools to be implemented.
By BOONYING K
•Nov 25, 2020
Very nice course. If we had more time to do deeper, I would give 5 stars +++
By Ubaid U K
•Sep 26, 2020
Very informative and helpful in the real market. Really enjoyed this course.
By MADDALA R
•Jun 18, 2020
this is a great experience for me . hope doing some more course on marketing
By Brandon R A
•Apr 16, 2020
Extremely thorough, and well structured. I learned a lot during the 5 weeks.
By Mohamed L
•Jan 23, 2016
Great course, very detailed and informative.
A must take for every marketeer.
By Joseph K
•Sep 28, 2020
The lecturer was superb in his teaching and the skills are super applicable
By Azlan K
•Jun 19, 2020
amazing course, really help me through analytical skills in marketing field
By Mansi C
•May 21, 2020
A complete guide to understand marketing analysis. enriching and insightful
By Amanda B
•May 16, 2020
I enjoyed this course and learned a lot! This is not for the faint-hearted.
By Jennifer B
•Apr 15, 2020
Great course! Valuable information that I am excited to apply in my career.
By Pratik A
•Apr 8, 2020
I have learned a lot of things about marketing analytics thanks to coursera
By Alina A
•Apr 11, 2016
This course is very well structured and designed for marketing specialists.
By Jeri M D
•Aug 10, 2020
The way how the course was taught was really great and easy to understand.
By Prof. S D
•May 25, 2020
Fantastic learning from Raj sir. Thank you sir for this fruitful learning!
By Anita G
•May 2, 2020
The course is educative and interesting. I thoroughly enjoyed and learned!
By Ayush S
•Apr 21, 2020
The analysis taught is really helpful and can be applied to the real world
By Muhammad S S
•Aug 31, 2019
Loved this course. self paced. 4th and 5 week topics are very knowledgable
By Leo B Y
•Jun 7, 2019
Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.
By VARUNI R
•Sep 10, 2023
thank you so much for the course . I got more knowledge about marketing .
By Amulya A D
•Jul 23, 2021
It was very much informative course. I learned a lot of things. Thank you
By Ali A
•Feb 14, 2016
i like it so much, i found it helpful,funny and has a lot of information.