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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1176 - 1200 of 1,822 Reviews for Marketing Analytics

By Pooja K

•

May 23, 2020

Excellent course.

By Komal S

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May 15, 2020

Loved the course!

By Cynthia N

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May 29, 2023

it is insightful

By Ilyas A

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May 3, 2022

VERY INTERESTING

By Bahtiyar H

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Jan 10, 2021

Very Good Leason

By Akhas R

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Jan 7, 2021

very interesting

By Edepalli N v S L

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Sep 29, 2020

Great experience

By Tremayne P

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Aug 25, 2020

Very informative

By Joshua G G D

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Aug 22, 2020

Excelente curso!

By Spandan G

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Aug 21, 2020

very interesting

By Majdi K

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Aug 5, 2020

Very interesting

By Vishnu N

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Jul 14, 2020

Great experience

By Manoj

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Jul 8, 2020

Wonderful course

By Gurkaran S C

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Jul 6, 2020

Excellent Course

By TOOBA A

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Jul 4, 2020

excellent course

By Faizan K

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Jun 29, 2020

very informative

By mahmoudsakr

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Jun 19, 2020

very good course

By JENNY U

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Jun 18, 2020

Excellent course

By KRITIKA U

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Jun 9, 2020

it was wonderful

By Abhishek V

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May 23, 2020

Excellent course

By Radhika K

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May 23, 2020

Good and awesome

By Neha

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May 22, 2020

Much productive!

By Arpan M

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May 13, 2020

Nice explanation

By Sridharan Y

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May 10, 2020

Excellent course

By Shivam r

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Apr 30, 2020

Quality content.