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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,407 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
...

Top reviews

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1401 - 1425 of 1,828 Reviews for Marketing Analytics

By Sourav K

•

May 11, 2020

Great

By Saranya P

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Dec 31, 2024

good

By AKKSHADA H

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Jul 30, 2024

good

By Raushan K

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Apr 13, 2024

Good

By Goutam J

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Jan 17, 2024

good

By Varsha Y

•

Sep 29, 2023

nice

By Namrata C

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Jun 23, 2023

good

By YAN H

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Jun 6, 2023

good

By Deveshi S

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Aug 14, 2022

good

By Yaqi H

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Jan 30, 2022

good

By Jimmy A

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Jul 22, 2021

Good

By Ankita P

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Jul 1, 2021

good

By Rohan R

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Jun 3, 2021

nice

By Anjali K

•

Mar 17, 2021

Good

By Ruturaj S S

•

Jan 23, 2021

Nice

By EBAD I Z

•

Jan 8, 2021

GOOD

By Tharindu M

•

Dec 23, 2020

good

By K.K.S.A T

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Dec 6, 2020

good

By 柴嘉

•

Nov 4, 2020

best

By suman d

•

Oct 22, 2020

done

By Vismaya V

•

Oct 2, 2020

good

By Harvinder S

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Sep 27, 2020

good

By MANISH K C

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Sep 25, 2020

nice

By Engr. S A

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Sep 17, 2020

Best

By AYAN B

•

Aug 27, 2020

NICE