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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,405 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
...

Top reviews

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1626 - 1650 of 1,828 Reviews for Marketing Analytics

By Wynona R N

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Apr 14, 2020

Good course! Well explained and assignments are just nice

By Shabaz A

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Jul 18, 2020

It was really a good course, I've learned a lot from it.

By Fatima Y

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Apr 6, 2020

The professor was really engaging and fun to study from!

By Edwin A

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Jul 9, 2020

Very good presentation of the topics by the facilitator

By SHAYAN G

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Jul 15, 2020

GOOD COURSE. GO FOR IT. THE INSTRUCTOR SIR WAS AWESOME

By GOPUKUMAR S

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May 22, 2020

Excellent materials and method of classes and lessons.

By Cecil W

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Jan 7, 2020

Great primer to prepare for deeper analytical courses.

By Amanda G

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Feb 8, 2024

Great course considering the difficulty or the topic!

By Ojiaku C

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Aug 31, 2017

Great and tasking lectures. The package was worth it.

By Melanie Z A O

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Mar 21, 2021

The cours is ok for begginers interest on the topic.

By Rishabh J

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May 30, 2020

Course was good but it got little boring in between

By Phanita W

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May 8, 2020

Great experience to learn about Marketing Analysis.

By Kishor G

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Apr 15, 2020

This could have been more elaborate and explanatory

By Kalyani H

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Dec 3, 2019

Very helpful in every way. Had great time learning!

By Nisha M

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Aug 30, 2020

It was quite an informative experience. Thank you!

By Lenin L

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Jul 21, 2020

Excellent approach, only needs a bit of polishing!

By Amit B

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Jul 1, 2020

Absolutely nice and understandable weekly classes.

By Rahul p

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Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

By Vinay P

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Jun 15, 2019

Good explanation with a number of real-life cases.

By Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

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Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.