Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
This course is part of Google Data Analytics Professional Certificate
Instructor: Google Career Certificates
Top Instructor
608,271 already enrolled
Included with
(9,288 reviews)
Recommended experience
Beginner level
No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.
(9,288 reviews)
Recommended experience
Beginner level
No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.
Describe the use of data visualizations to talk about data and the results of data analysis.
Identify Tableau as a data visualization tool and understand its uses.
Explain what data driven stories are including reference to their importance and their attributes.
Explain principles and practices associated with effective presentations.
Add to your LinkedIn profile
23 quizzes, 1 assignment
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This is the sixth course in the Google Data Analytics Certificate. You’ll learn how to visualize and present your data findings as you complete the data analysis process. This course will show you how data visualizations, such as visual dashboards, can help bring your data to life. You’ll also explore Tableau, a data visualization platform that will help you create effective visualizations for your presentations. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.
Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary. By the end of this course, learners will: - Understand the importance of data visualization. - Learn how to form a compelling narrative through data stories. - Gain an understanding of how to use Tableau to create dashboards and dashboard filters. - Discover how to use Tableau to create effective visualizations. - Explore the principles and practices involved with effective presentations. - Learn how to consider potential limitations associated with the data in your presentations. - Understand how to apply best practices to a Q&A with your audience.
In this module, you’ll delve into the various types of data visualizations and explore what makes an effective visualization. You'll also learn about accessibility, design thinking, and other factors that will help you use data visualizations to effectively communicate data insights.
11 videos13 readings6 quizzes1 plugin
Tableau is a business intelligence and analytics platform that helps people visualize, understand, and make decisions with data. In this part of the course, you’ll become well-versed in Tableau’s dynamic capabilities and learn to inject creativity and clarity into your visualizations, ensuring that your findings are easy to understand.
7 videos7 readings5 quizzes1 plugin
Connecting your objective with your data through insights is essential to data storytelling. In this part of the course, you’ll get acquainted with the principles of data-driven storytelling and learn to craft compelling narratives using Tableau's dashboard and filtering capabilities, giving life to your data insights.
9 videos4 readings6 quizzes1 assignment2 plugins
In this part of the course, you’ll discover how to give an effective presentation about your data analysis. This final module teaches you to construct insightful presentations that resonate with your audience. You'll learn to anticipate and address potential questions and to articulate the limitations of your data, ensuring a robust and credible narrative for your stakeholders.
13 videos9 readings6 quizzes
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
University of Illinois Urbana-Champaign
Course
Course
Ball State University
Build toward a degree
Course
Johns Hopkins University
Specialization
9,288 reviews
74.11%
16.86%
5.23%
2.07%
1.71%
Showing 3 of 9288
Reviewed on Dec 24, 2023
Lovely, educational, i am so in love with Google's great, detailed, friendly and informative tutors and i work to work for Google in Lagos, Nigeria as a junior analyst hopefully in the year 2024.
Reviewed on May 30, 2022
This course is really good and amazing, I have learned a lot of thing from this course but very unofortunate that this materi only have 4 weeks in totals. Anyway thank you very much for this course.
Reviewed on Nov 25, 2021
A comprehensive course with various techniques of visualizations and presentation. It introduced me to the world of Tableau, and its possibilities to prepare interactive visualizations and dashboards.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Data is a group of facts that can take many different forms, such as numbers, pictures, words, videos, observations, and more. We use and create data everyday, like when we stream a show or song or post on social media.
Data analytics is the collection, transformation, and organization of these facts to draw conclusions, make predictions, and drive informed decision-making.
The amount of data created each day is tremendous. Any time you use your phone, look up something online, stream music, shop with a credit card, post on social media, or use GPS to map a route, you’re creating data. Companies must continually adjust their products, services, tools, and business strategies to meet consumer demand and react to emerging trends. Because of this, data analyst roles are in demand and competitively paid.
Data analysts make sense of data and numbers to help organizations make better business decisions. They prepare, process, analyze, and visualize data, discovering patterns and trends and answering key questions along the way. Their work empowers their wider team to make better business decisions.
You will learn the skill set required for becoming a junior or associate data analyst in the Google Data Analytics Certificate. Data analysts know how to ask the right question; prepare, process, and analyze data for key insights; effectively share their findings with stakeholders; and provide data-driven recommendations for thoughtful action.
You’ll learn these job-ready skills in our certificate program through interactive content (discussion prompts, quizzes, and activities) in under six months, with under 10 hours of flexible study a week. Along the way, you'll work through a curriculum designed with input from top employers and industry leaders, like Tableau, Accenture, and Deloitte. You’ll even have the opportunity to complete a case study that you can share with potential employers to showcase your new skill set.
After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in data analytics.
No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.
You don't need to be a math all-star to succeed in this certificate. You need to be curious and open to learning with numbers (the language of data analysts). Being a strong data analyst is more than just math, it's about asking the right questions, finding the best sources to answer your questions effectively, and illustrating your findings clearly in visualizations.
You'll learn to use analysis tools and platforms such as spreadsheets (Google Sheets or Microsoft Excel), SQL, presentation tools (Powerpoint or Google Slides), Tableau, RStudio, and Kaggle.
Learners can self-select which platform they want to use throughout the program: Google Sheets or Microsoft Excel. It’s up to the learner’s preference, and all activities throughout the syllabus can be performed on either platform.
We highly recommend completing the courses in the order presented because the content in each course builds on information from earlier lessons.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.