What Is Programming? And How To Get Started
January 28, 2025
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This course is part of AI For Business Specialization
Instructors: Kartik Hosanagar
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In this course, you will go in-depth to discover how Machine Learning is used to handle and interpret Big Data. You will get a detailed look at the various ways and methods to create algorithms to incorporate into your business with such tools as Teachable Machine and TensorFlow. You will also learn different ML methods, Deep Learning, as well as the limitations but also how to drive accuracy and use the best training data for your algorithms. You will then explore GANs and VAEs, using your newfound knowledge to engage with AutoML to help you start building algorithms that work to suit your needs. You will also see exclusive interviews with industry leaders, who manage Big Data for companies such as McDonald's and Visa. By the end of this course, you will have learned different ways to code, including how to use no-code tools, understand Deep Learning, how to measure and review errors in your algorithms, and how to use Big Data to not only maintain customer privacy but also how to use this data to develop different strategies that will drive your business.
In this module, you will be introduced to Big Data and examine how machine learning is used throughout various business segments. You will also learn how data is analyzed and extracted, and how digital technologies have been used to expand and transform businesses. You will also get a detailed look at data management tools and how they are best implemented and the value of data warehouses. By the end of this module, you will have gained insight into how machine learning can be used as a general-purpose technology, and some best techniques and practices for data mining.
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In this module, you will get an in-depth look at contrasting Machine Learning methods, including logistic regression and neural nets. You will also learn about Deep Learning and its relationship to neural networks and how to best optimize Machine Learning algorithms. Lastly, you will be introduced to loss functions and how to best measure and review errors to maintain the integrity of your algorithms. By the end of this module, you will have learned about Machine Learning methods, the limitations and value of Deep Learning, how best to drive precision and accuracy in algorithms, and how to get the best training data for those algorithms.
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In this module, you will take a look at Machine Learning within natural language processing and using generative modeling to create new data. You will also focus on AutoML and how to best utilize automated processes to make your algorithms more efficient. You will also review the no-code Machine Learning tool Teachable Machine, which serves to make Deep and Machine Learning more accessible. By the end of this module, you will be able to use AutoML in your algorithms and be able to navigate and use Teachable Machine in practice for no-code solutions to building an algorithm.
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In this module, you will hear from an industry leader and gain valuable insight into data sampling and building realistic usable models. Ed Lee, VP of Global Menu Strategy & Global Marketing at McDonald's, will allow you to review real-world solutions and how they handle data issues as one of the most successful global brands. By the end of this module, you will have heard from a top industry expert in their field and gained firsthand knowledge and understanding of how Big Data plays into maintaining privacy in data and also utilizing that data to enhance your marketing, content, and refine your algorithms.
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In this module, you will explore multiple aspects of generative AI. Not only will you gain an understanding of how it makes predictions and generates content, but you will also gain an understanding of how large language models work. Diving deeper, you will explore the generative AI stack as well as foundation models and their versatility in performing a broad range of tasks. Reflecting on research studies, you will examine the implications of generative AI on work and productivity, including the potential for both human displacement and enhancement. You will gain insights for crafting instructions to improve the quality of output from large language modules and explore how a company building an application on top of foundation models may gain a competitive advantage.
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We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Reviewed on May 22, 2024
This course is not easy. This course is super valuable. I passed! If you are interested in the mechanics of AI and data generation, this is a great course.
Reviewed on Jan 17, 2024
This was an excellent introductory course that explained the concepts in clear and understandable fashion. A solid foundation to build upon.
Reviewed on Jan 24, 2025
Thank you, Professors Hosanger and Tambe, for being outstanding instructors! Your clear explanations, engaging teaching styles, and in-depth knowledge made the course enjoyable and informative.
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