R
Jul 25, 2020
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
By heather c
•Jun 4, 2017
This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece
By Thomas M S
•Jun 2, 2022
This is the best course on Coursera. I didn't fall asleep once. And Day 3, I only had 4 energy drinks. The course titled, "Corruption" from UPenn I'm up to 13 to finish that one. Prof. Berger is awesome!
By Bárbara G G A
•Jun 8, 2020
Excelente curso, aprendà muchÃsimo, pura psicologÃa social aplicada al marketing. Aprendà más en este curso que en mis años de carrera universitaria. Agradecida con la oportunidad. Lo recomiendo al 1000%
By Jackie L
•Apr 18, 2017
Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!
By Annette N
•Jun 17, 2016
I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.
By Sumana M
•Jun 27, 2020
Just one word for this awaesome course and speacially the Professor! Fabulous! Just loved it! Thank you Coursera and University of Pennsylvania Wharton for giving us an opportunity to learn this course.
By Christopher F
•Sep 30, 2019
Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.
By Michael L
•Aug 22, 2018
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
By Marina K
•Aug 6, 2019
This was an excellent course I really enjoyed.
Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.
Congratulations and thank you for the educational trip.
By Bob G
•Nov 16, 2022
Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.
By Gargi C
•Nov 2, 2021
Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.
By Dwayne R A
•Sep 9, 2020
Jonah Berger delivers "Viral Marketing and How to Craft Contagious Content" in a very smooth, comprehensive and engaging approach. Well done. Thank you for taking the time in producing this course.
By Ankit S
•May 15, 2020
Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.
By Tony L
•May 14, 2020
Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.
By Svyatoslav A
•Mar 10, 2017
Excellent course!
Nice manner of presentation, very clear, well designed without info overloading.
A lot of examples make it easier to remember the mail topics.
Thank you very much for this course!
By yonatan b
•Aug 29, 2021
I found this course extremely insightful. Covers both theory and practical examples of crafting contagious content. Highly recommend to anyone regardless of any pre-existing marketing knowledge
By Khanyisani K
•Aug 13, 2017
This course was amazing. It was well delivered, engaging and mostly it made me learn about the psychological aspect of marketing that I wouldn't otherwise have known had I not taken this course.
By Isabel M
•Mar 2, 2016
Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.
By B M S M
•Jun 7, 2020
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
By Vidya K
•Jun 3, 2020
The course was interesting as in my opinion it not only touched on marketing but also social psychology. In addition all the material was presented fairly well with an ample amount of examples.
By Vineet N G
•Apr 18, 2020
I loved this course as it provided insight into crafting Contagious Content.
"Only 7% of word of mouth is online" was a revelation. Thank You, Prof. Berger & Coursera, for offering this course.
By Jennifer A
•Jan 31, 2021
Professor Berger was engaging and shared easy-to-understand marketing concepts that I will be able to incorporate at work, as well as in my personal life. I will look for more of his courses.
By Dhruv P
•Apr 16, 2020
Amazing course taught with great examples. Associate Prof. Jonah is an awesome tutor. Thank you for teaching me in such a great way. Great experience to learn from this resource. Really Happy.
By Mirna O
•Feb 7, 2017
Very simple but insightful course! The videos were of high quality, the professor communicated very well the subject, and I like the homework load that wasn't that much so I can stay focused.