Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
Top reviews
VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
451 - 475 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content
By Jose A R S
•Mar 26, 2020
Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.
By Evonne
•Sep 26, 2017
Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.
By Abdul A
•Jun 11, 2022
Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Amazing Course.
By Joy B
•May 19, 2020
Really interesting course. Professor has a simplistic way of breaking things down that helps with retention of content. I enjoyed it.
By Sanya Z
•Jul 3, 2019
Thoroughly enjoyed this course. The professor explained every concept so well, with examples. Would definitely recommend this course!
By Debra F
•Feb 8, 2016
Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.
By Melanice E
•Dec 16, 2023
This is an excellent course. I would recommend it to anyone interested in learning about the tools that generate contagious content.
By Olga B
•May 21, 2020
Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!
By Sol A O
•Sep 23, 2017
Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.
By Heather R
•Sep 5, 2017
This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.
By Bharath N
•Jul 3, 2017
Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.
By Bisi O
•Jul 2, 2017
I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.
By Margaret G
•Jun 27, 2017
a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences
By Ignacio V
•Dec 9, 2015
Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.
Thinking of buying the book.
By Albert T
•May 3, 2020
The course even with little background about marketing can give you a backbone on creating content to promote a product or service.
By NISHANSHU K T
•Apr 25, 2020
It's a light but highly effective, fresh, and useful marketing course. If you are interested in marketing you must try it for sure.
By Ching-Wen L
•Jul 26, 2017
Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.
By Deniz K
•Jun 26, 2017
Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.
By Estefania G P
•Aug 14, 2022
Awesome course, time well spent. Full of practical examples. Now, I am ready to try concepts, tips and best practices into my job!
By Esmeralda C
•Mar 16, 2022
Very insightful!
Prof. Berger is a great comunicator and transfer concepts in a very easy to understand way.
Thank you Professor.
By margarita a
•Dec 15, 2020
This has been one of the best courses I`ve taken in coursera. Easy to understan, clear and with not much work...perfect for adults
By Sumit J
•Aug 15, 2019
This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.
By Nikolai
•Aug 10, 2017
I like this course, but it's too short, without practical exercises. Hope they will add it.
Please, add it, I will take it again (:
By Ahmad Z
•Mar 15, 2021
It was so great to enroll this course even if i did not purchase the the certificate but i have learned a lot
thank you very much
By Seoyun L
•Sep 7, 2020
Interesting content that is well presented in a concise and fun fashion. Great integration of videos and slides within the video.