Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
Top reviews
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
476 - 500 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content
By Brenda N
•Jun 10, 2020
Every insightful course, and also very easy to understand as the lecturer was relating everything to day to day life. Thank you.
By N E
•May 20, 2020
The professor designed a really well thought out and engaging course. I really enjoyed this and felt like I got a lot out of it.
By Swetha N
•May 4, 2020
The instructor taught very useful information. Like other courses in coursera, there can be some article suggestions to be read.
By Kewal R G
•Mar 25, 2020
the ideas and the examples with clear explanation made this course one of my favorite course in this platform. thank you so much
By Clare A M
•Mar 8, 2019
Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.
By Nelda M
•Mar 3, 2021
Very useful information presented is a very inviting manner. The Professor was engaging and the content was easy to understand.
By Tengis B
•May 24, 2019
Great course!
Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!
By Ada R F
•Apr 10, 2019
Hello,
I enjoyed this course very much!
It was wonderful and I look forward to signing up for more courses with Professor Berger.
By Julia K
•Dec 15, 2023
The most useful, short, informative, interesting, joyful course on marketing. This teacher is a bomb! Thank you for the corse!
By LeAnna C
•Aug 9, 2021
refreshing, insightful, quick and efficent way to catch up on marketing ideals in coalition with principles of human behavior
By Tiến V
•May 13, 2021
This marketing course is practical and appealing. It helps me obtain useful knowledge about how to create contagious messages.
By Agung N
•Jul 9, 2020
Amazing teaching for the Professor, easy to understand and more practical implementation so i know what to do with this course
By Brian A
•Jun 3, 2020
Read the book & now completed the course. Really appreciate Jonah‘s ways & words of teaching. Great course & very useful info!
By Khawlah A A
•Nov 18, 2017
This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.
By Sathish K S
•Jun 2, 2016
When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.
By Agosh B
•Nov 7, 2020
Amazing course! Thank you! I would strongly recommend adding a module to explain practical applications of the topics taught.
By Clark O
•Oct 11, 2020
The Panda Cheese videos are worth it alone 😂 It is like a glorified TED talk, but was intriguing and valuable. I enjoyed it.
By Carlos A
•Jun 18, 2019
EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.
By Christy A
•Apr 29, 2018
Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.
By Sagar B
•May 2, 2017
Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !
By Ricardo A A
•Apr 26, 2017
Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.
By Veana M Q
•Mar 9, 2017
Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.
By Pooja V
•Feb 3, 2017
Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.
By Sarah G
•Apr 13, 2016
This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.
By Maria P
•Jan 15, 2018
Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.