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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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501 - 525 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Tameka W

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Feb 18, 2024

The course was very informative, and really has given me some insight on marketing as it relates to social media content.

By Arayan K S

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Jan 17, 2023

Super helpful course, a longer version with integrated media planning and digital marketing would be a good one to go for

By RAMYA J

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Dec 9, 2020

The lecture was outstanding and the content was perfect. I am glad that I learned the science behind the viral marketing.

By Adriana N D

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Aug 29, 2020

Professor is engaging in his delivery of information, examples used are helpful to paint a picture of the lecture topics.

By Mona D

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Jun 7, 2020

This was a very exciting and informational course. It was very well explained, comprehensive, eye opening and intriguing.

By Jerry M

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Sep 24, 2017

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

By Laure A

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Nov 4, 2020

great course. nice to have some science behind viral marketing. great examples to remember the content. amazing teacher.

By Ronon A

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Sep 10, 2020

I loved the course. All the explainations and examples areto the point and easy to understand. The instructor was great.

By Marcus B

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Jun 17, 2020

I love this course!

Professor Berger is an excellent lecturer on this subject and his book, Contagious is well written!

By Erik A

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Jun 17, 2020

Undeniably a practical course with tools to think more strategically about mraketing and making it as viral as possible

By Tanya

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Dec 11, 2019

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

By Jacqueline S

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Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

By Monika P

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Jul 4, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

By Larissa M

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May 29, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

By Rabia

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Aug 21, 2024

I loved the examples and analogies, it was easy to understand. Got to learn a lot of useful things. Thank you so much!

By Ralph B

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Feb 23, 2020

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!

By Leah Q

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Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

By Michelle C

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Mar 17, 2018

Excellente course. Very interesting and dinamic (good examples). The professor is great, he makes learning very easy.

By WENNY C B N

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Jul 5, 2021

It's a neat courses, providing introduction and useful tips. It uses examples that are easy to relate and understand.

By Anthony C

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Jan 22, 2018

This course is very informative. It wasn't at all overwhelming but I feel equipped to create content that will stick!

By Xavier T

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Jul 6, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

By Surya M

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May 11, 2016

Professional lectures

Appropriate integration of examples and research was very functional.

All in all awesome course.

By Emmanuel U

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Jun 22, 2022

If you ever plan on creating content that gains massive attention, you should go through this course at least once.

By Phuong L H V

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Sep 27, 2019

Excellent. I learn a lot from this course. I want to learn more courses from University of Pennsyvania and Coursera.

By Fuad L

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Dec 4, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.