Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
Top reviews
VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
626 - 650 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content
By Sandra L
•Mar 2, 2022
The course is helpful to my daily job. I love that the course it easy to understand and practical.
By Uche B E
•Feb 22, 2021
I really learnt a lot. Really can't wait to apply all that i have learnt so far in my line of work
By Gabriela O
•Jul 10, 2020
It was valuable information that reinforces more about my experience as a social media strategist.
By Giacomo F
•Apr 5, 2020
Well done, interesting contents, good professor, many example, good platform to work with. Thanks!
By gvs c
•Aug 29, 2017
Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .
By Docu L
•Jun 1, 2017
I taught my mom about the funny stories and commercials from this course, now, she likes economics
By Roman K
•Mar 27, 2021
It was very exciting to visit these online classes. Thank you Coursera and Professor Jonah Berger
By Diana G
•Jun 17, 2020
Great professor! Used interesting content and the best real life example to understand it better.
By Christos N
•May 11, 2020
Absolutely engaged, a fantastic course by a fantastic Professor-storyteller. Thank you massively.
By Emily
•Apr 29, 2020
Absolutely LOVED this course. Clear, concise content - well illustrated and explained. Thank you!
By Christof
•Apr 5, 2020
Easy to comprehend, the examples (cases) really help you to get some ideas for your own projects.
By Laura S
•Jul 6, 2018
Such good information! I felt like I learned a lot and that he reinforced each message he taught!
By Goran O
•Jun 11, 2017
Excellent course. Knowledge gain with this course is applicable in all spheres of life.
Thank you!
By Bryan M
•Jan 24, 2025
Great pace, and great mix of strategies, definitions, examples. And a very personable Professor.
By Maria R
•Jul 1, 2024
As someone who has no marketing career, this was a really insightful course for a rookie like me
By Sreedhar D
•May 8, 2021
Great Course on understanding the importance on social networks in making content contagious !!!
By hanif s
•May 25, 2020
Amazing course, The science behind viral marketing was easily explained and greatly transcribed.
By Elisabeth Z
•Jan 3, 2018
Great information presented in a straightforward and entertaining platform. I audited the class.
By Evgeny
•Sep 3, 2017
It gave me a lot of useful information that I would use in my professional field. Great lecture!
By Kenneth “ C
•Jul 7, 2017
Great course to help in understanding Social Media and how to best use it for your area of work.
By Eleni C
•Jun 2, 2017
Very interesting course with lots of practical examples! I would definitely recommend to others.
By Michelle T
•Aug 25, 2021
Amazing course provided by a great professor. Very calm speech and easy to understand examples.
By Chevelta A S
•May 17, 2020
This was an awesome course! Very informative. Great teaching.. Extremely valuable information.
By Veronica G
•Dec 27, 2017
Information is easy to digest. Applicable to other aspects of marketing: online, personal, etc.