VN
Apr 4, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
RC
Dec 20, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
By Alexandra G
•Jul 28, 2017
Professor Berger was an extremely engaging lecturer. I don't know how much I can take from this particular course and apply to my current job but he certainly gave me a number of items to think about.
By John T
•May 12, 2018
The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)
By Wong B
•Jul 24, 2017
Very well organized teaching material, easy to follow yet help guide me through "HOW" to craft content to accomplish a good content or even present ourselves through different media.
Thank you
By Ning L
•Aug 27, 2017
quite useful on a high-level, with examples to illustrate the key ideas and sciences behind why things catch on. Would like to read more in-depth of the book, or have more updated examples!
By Chetan M
•Aug 26, 2018
Overall great content. The assignments were quite basic so essentially the learning can be enhanced by adding on some assignments are customized and help imbibe the theoretical knowledge.
By Natalia K
•Sep 11, 2017
Interesting, catchy, informative, easy to digest with the use of good and simple examples! Just a bit too theoretical without providing enough how-to's - at least what I expected to see!
By Jana E
•Jun 7, 2022
the information I got from this course was really valuebale , it’s short but useful .
imo this course needs more excercises to confirm we understood the idea and we know how to apply it.
By Ambra L
•Jan 10, 2017
The course is very interesting and the speaker is truly spectacular. For improvement, if any were needed, I would put a pinch of interaction more, maybe with some practical exercise.
By Jesus R
•Sep 30, 2020
The content of the course is great... but it is expensive if you consider that there is not that much. It can be completed in two/three hours easily and it is more like a seminar.
By Karthikeyan M
•May 28, 2020
Loved the classes by Prof Jonah Berger. I felt there was more content. Other than that it was simple to understand and the professor illustrated with excellent examples. Loved it.
By Riffat A
•May 18, 2021
Well presented. Was expecting more references to research etc to dig into application of theory / case studies. Maybe there is another of your courses that does that.
Enjoyable.
By Nikhat N Q
•Jan 17, 2018
It was a pleasure to take up this course , it doesn't feel like a course because the content is interesting.Thanks to the University,the Professor and Coursera for featuring it.
By LetÃcia B
•May 20, 2020
Excellent course! I loved learning how to craft contagious content with Jonah Berger. This course definitely helped me with my online business. I'm really thankful for that!
By Laxmikanth R B
•Oct 22, 2017
The Course has helped me understand the science behind creating content that can help spread information about products or services in the most effective manners. Thank You!
By Sebastian K
•Dec 13, 2017
Very solid. Love how concise the whole course was. The only thing that I felt it was missing was access to other resources for more in depth research on particular topics.
By Zahle S K
•Jun 22, 2017
For some reason,I found this course a lot less boring.Most of the ideas in the course were intuitive but the instructor gives solid understanding for each one of them.
By Mohammad A N
•Mar 7, 2021
Very brief and helpful course for a young entrepreneur like me. I have also read the book, Contagious by Dr. Berger and it helped me to have a better understanding.
By Javier C
•Oct 24, 2017
It's concret, effective and with interesting resources. Great communication and powerfull and practical ideas. I'd love more steps and weeks. Congrats to everyone!
By Jessica S
•Apr 26, 2020
Great course, easy to understand. I would have loved a bit more as far as coming up with ideas on how to craft our own content. But it does help regardless!
By Naysia Q L
•Apr 23, 2020
I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.
By Abhilash C
•May 21, 2020
Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome
By Harini R
•Jul 1, 2017
Jonah Berger
you have done a fab job!!
very interesting course to a newbie like me.
like the out of box thinking examples quoted throughout the course
By Evelyn A
•Jul 23, 2023
Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.
By Angelique I
•Jun 27, 2023
First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.
By Bart J H
•Sep 23, 2017
Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.