Chevron Left
Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,243 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
...

Top reviews

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Filter by:

1526 - 1550 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Matthew M

•

Oct 20, 2016

Slightly simple, but well done in any case. Good for those with no marketing background.

By Sabrina B

•

May 4, 2020

Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

By Eduardo S

•

May 9, 2017

Interesting content, however a bit superficial (which was expected considering the len

By Mostafa I

•

Apr 16, 2017

Very helpful course and i have learned alot of things through this education journey.

By Tín L

•

Aug 2, 2016

Show you the basic principles of how to make you spread your ideas and communication!

By Rick P

•

Jan 29, 2016

Excellent summary of social network marketing. It was well worth the time invested.

By Zhangyang Z

•

Aug 29, 2020

The first two weeks were easy to apply to real life, the last two are a bit harder.

By Jennifer S

•

May 1, 2018

Good content, short and simple. Takeaway (SUCCES) is one you will remember! :-)

By David L

•

Jan 30, 2017

Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

By Nicholas R

•

Apr 13, 2020

Pretty interesting, but not that specific to a certain type of product or service.

By farhana k

•

Oct 6, 2016

A very good course, covers a lot of things that piques your interest in marketing.

By Vivek S

•

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

By Becca R

•

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

By Frances O

•

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

By Nicola m

•

Jun 9, 2020

Great short lectures, could use a little more detail on creating content itself

By Marga C

•

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

By Muchammad I A P

•

Sep 24, 2021

Insightful topics and good overview knowledge, Need more application practice

By Mark T

•

Nov 28, 2021

This course provides great insight to the development of marketing contents.

By kwinters

•

Oct 3, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

By Rohan I

•

May 17, 2017

Very informative and well thought out structure to the way it was presented.

By eveline i

•

Mar 11, 2022

The information shared is easy to understand, practical, and interesting.

By Leo A R H

•

Sep 8, 2020

Good course. I learned a lot and I enjoy how interactive this course is.

By Hamed A

•

Aug 26, 2021

The course content was excellent. But I would rather get a certificate.

By Shivangi S

•

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

By Alison W

•

May 4, 2017

A great reminder that things that go viral are not always by accident.