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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,243 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take
off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these
ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence,
how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles
from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for yo...
...

Top reviews

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1551 - 1575 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Oleksandr K

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May 5, 2016

Very good course! Very interesting and involving, but... too short....

By Claus S

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Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

By S P

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Dec 10, 2017

Great integration of multiple ideas and tied with real life examples.

By Joseph B

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Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

By Festa I

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Nov 26, 2019

I really liked this course. Very interesting content and examples.

By Ruchan B

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Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

By Michael A H

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Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

By sudipto a

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Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

By gangotri

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Jul 3, 2017

Well prepared course, with clear descriptions and examples used.

By JOHN Q

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Mar 16, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

By Abhijeet S

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Jan 22, 2016

The human physiology revealed in this course is truly amazing .

By Rick K

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Sep 10, 2020

This is a good one. I got a couple of the books it suggested.

By Ariana S

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Apr 11, 2019

A very insightful course which outlines key marketing skills.

By Jhenil P

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May 14, 2020

It was very interesting, very philosophical and practical.

By Deleted A

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May 29, 2017

It was great! Got to learn a different side to marketing

By vinamr r

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Jan 20, 2022

Indepth knowledge of the professor & also apt examples

By maisara a

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Oct 16, 2022

it is a nice course, but the instractor speaks fast

By John B

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Mar 10, 2021

wish there was more in-depth coverage, longer course

By Jason S

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Mar 20, 2018

Good, but I was hoping for something more rigorous.

By Sahil B

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Oct 25, 2017

Great course.Really loved the content and examples.

By Eugenia V

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Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

By Basmala H

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Nov 21, 2022

It was really helpful and I learnt a lot of things

By Rahat K

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Jun 9, 2016

Very informative, interactive, Helpful. Loving it

By Wong C H H

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Apr 28, 2020

Very practical insights into the subject matter.

By Obafemi A

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Sep 13, 2020

The courde content is really reach and helpful.