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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1651 - 1669 of 1,669 Reviews for Viral Marketing and How to Craft Contagious Content

By Katarina

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Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

By Vincent A G L

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May 4, 2020

The foundations may still hold true but the references are really outdated.

By Prashant C

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Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

By Nishant C

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Aug 8, 2017

I would have liked more examples and ways to apply these learnings.

By Darmen S

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May 10, 2021

Good instructor but a very theoretical course.

By Dissara U

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Jun 7, 2020

Good for watching, but need more exercise.

By DHRUVI S

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Jun 29, 2020

Content was good but not very helpful.

By PRAKSHI M

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Jul 21, 2021

it is good for beginner level

By Soledad G

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Dec 17, 2015

It's quite entertaining.

By Guneet K

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Jun 8, 2020

Very Basic Information.

By Tushar V

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Jun 18, 2017

averagely interesting

By abbas

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Mar 26, 2017

big like

By Danica C

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Jun 23, 2021

i

By Sara s

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Aug 29, 2018

I

By Tr D

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Apr 13, 2022

Content is not up to date with current context, the contents are so basic with few knowledge and information. The Practical applications of the course is also a question.

By Delia C

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Mar 13, 2023

Videos were too short, and the information was rather shallow. Not enough real-world examples to show how the principles apply in real life.

By Shivani C

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Aug 11, 2024

I paid Rs. 9,900 for this course which was not at all worth it. It was a below average course and an absolute disappointment. The duration and the content was absolutely unnecessary and not living upto the expectations, wouldn't recommend

By Joe H

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Jun 6, 2020

Expensive