This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.

I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone

Thanks Prof. Jonah.

Thank you very much for the opportunity to learn and acquire new knowledge, new skills. I am grateful for your course and for the simplicity of your lectures. I'm from Ukraine, I don't know English 100%, but even I managed!!! Great people - thank you!

Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.

Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.

One note- so many typos in the written content! It reflects poorly on such a good course.

This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.

This course at Coursera, as well as other platforms, stands out as one of the best I've taken. It's both captivating and applicable, with a clear takeaway message that sticks with you. Without a doubt, the time spent on it was completely worthwhile!

I love the fact that all the videos are quite short and to the point. The professor is apt with his information and knowledge and very well spoken. Enjoyed the course thoroughly. Would recommend it to anyone who wants to dive deeper into this niche.

This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.

I wish this could have ended up with a practical project as well.

the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant

I was looking for something which we can test and apply in real time and this course precisely cater my need. Jonah Berger is a indeed great professor. Will enrol every course that he will launch.

I Highly recommended this course and his book too

Wonderful course with real world examples that were really enlightening. Professor Jonas style of teaching interspersed with real world examples is just the right kind of course for someone aspiring to pursue a career in marketing. Thank you Sir.

This course was amazing because it contained applicable information. Jonah Berger attached great examples to every theory to make the information concrete. I highly recommend this course to anyone who wants to be more effective in communication.

One of the best short and sweet courses offered by The Legendary Wharton school of business online through Coursera. I just loved the teaching technique of Dr. Jonah Berger be it be explaining the topics or making the concepts fit in your brain.

Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.

This is a very useful and interesting course. Professor explained the concepts in completely and provided examples. This course should make you a better content writer and will help make your messages stickier. I recommend it to budding writers.

One of the best courses offered online. Clear and easy to follow with engaging and practical content to facilitate understanding and grasp concepts we all want to learn more about and use. I wish more courses were conducted by Professor Berger.

I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.

Information is concise and on point and I encourage all marketeers to take up this course.

This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.

This was a great course for several reasons.

1 The information is easy to follow

2 The speaker is very specific and gives lots of case studies

3 The periodic test really help you to think and apply.

4 The information is practical and applicable.

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)

This course was very helpful to me. I'm completely new in this subject and after studying this course with Professor Berger, I feel more confident to start my way in the world. The content was interesting and applicable. Thank you so much!

I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.