This course is an extensive learning of marketing strategies from basic techniques. I have learnt various ways I have actually been drawn into buying something! The course has many surprising facts which we never really do think about. I am sure this will surely help me in accelerating my career.

Great intro to Marketing concepts. This class does a nice job of concisely presenting the basics of Marketing, using real-world examples and connecting the ideas to practical applications. As a non-business major with very minimal experience, I found this to be hugely informative and accessible.

I appreciate that the modules are updated.

I have seen a difference and up to date examples, versus first time when I started this course 2 years ago. It is very important these days not to have those old examples.

BTW: maybe you replace Toys R Us, as I believe is not such a good example anymore

This was my first course on Marketing. It was great experience, learning new concepts of real world marketing. Moreover, the course was very well explained by faculties. I will recommend such courses to my friends too who are looking to find their career in Marketing. Lastly,Thank you coursera.

I have been involved various forms of marketing/sales for over 50 years, but wanted to examine the real underpinnings of the discipline. It has been very interesting and informative and will be very helpful in rolling out our natural medicine products in the coming months.

Time very well spent.

Extremely well done with relevant concepts and excellent professors. I suspect some of the statistics have changed since the development of this course due to the explosion of ecommerce, however the overall review of marketing was exceptional. Thank you for the opportunity to take your course!

Curso perfecto para empezar a entender las bases de marketing. Usé la prueba gratis de los 7 días y lo finalicé al tiempo en que me encontraba trabajando. Es fácil de entender dado que los profesores dan ejemplos prácticos, pero requiere dedicación para ser completado. Lo recomiendo bastante.

Excellent introduction to marketing concepts. Huge thanks to Prof Kahn, Fader and Raju for explaining marketing concepts in a simple and easy to understand way. I am in technical field throughout my career and this course enhanced my perception on marketing and helped me appreciate it more.

Many thanks for Coursera, I learned the fundamental knowledge and principles of marketing, including marketing strategy, branding, pricing, etc.. They are absolutely helpful for my future leaning and working.

It's really awesome meeting the world-leading faculties in Wharton Business School.

Es indescriptible como estos profesores tienen el manejo y la capacidad de enseñar de una manera que trasmiten la información de una forma en la que los estudiantes que tienen acceso a este curso puedan entender, enfocarse y absorber todo el conocimiento que estos nos brindan. Es excelente.

Many neglect the theoretical part at the beginning of learning e-marketing, but here I did not find anything boring or excessive in the knowledge that every beginner should learn in this field.. Thank you Coursera for this opportunity and thank you to all teachers. good luck for everbody.

Excellent course! I I currently work at an advertising agency as a creative and was looking to boost my marketing knowledge, and this course did just that! A lot of valuable takeaways from this course, highly recommend this course to establish a solid knowledge of marketing fundamentals.

This was my first online certificate course and it has been a very good learning experience! The professors keep the lectures interesting by supplementing them with real life examples and in-lecture quizzes.

A definite recommendation for anyone who is interested in the field of marketing!

Really Classes! I was learn the Marketing from 0 to the well known, thanks for the Professor's the knowledge, and I will try to learn more about the Marketing, and I also hope more classes in coursera will be present in the website, which can hlep us to improve our skills , thank you!

This is a great introductory course to the different aspects of marketing from some of the worlds best professors. I would highly recommend taking it if you are look to learn about the different aspects of the craft. The material was engaging and fun. I am very happy that I pursued it.

Really loved this course. All three professors are so knowledgable, that most of the theories are explained with easy to relate examples that helps you understands the basics of Marketing. Branding was my favourite segment and Prof Kahn made the whole section really easy to remember.

This course was exceptional insightful and gave me real world references to lean on. It has also elevated my perception of coursera and Wharton. I will most definitely take more courses on Coursera and might even continue my education more formally via Wharton's other online programs.

An excellent introductory course in Marketing. Very comprehensive and relevant for those who seek to know the initial framework of Marketing & Branding. Reference to real companies & the underlying strategies makes the course relevant as real-time applications of theoretical concepts.

An excellent course that helps me tremendously understand how marketing works in business. As a junior data analyst, understanding the concept of marketing and its application in real world context is the key to my success at work, thanks to the awesome team of professors at Wharton!

My background is in computer science, and I had very little knowledge about marketing/markets/customers and relation between those and more. Now I know something, still have so much to learn, but this is an awesome start. All professors are excellent, and insightful in their own way.

It is a very useful and practical course and I can use of it's insights and knowledge in my job and our future business.

and if we can have more engagement and give you more ideas (like the packaging idea) as some tournaments, it can be better and more useful for you and us

thank you

This is my first time taking a Marketing course and I really enjoyed it. The way the professors talk in their videos is very clear and really makes you stay engaged with the topic. Plenty of examples are given too. Make sure to take plenty of notes since videos are dense in content!

This course is absolutely worth it. It is a great introduction not just to marketing but also to business in general. You learn so much that you want to continue without stopping. I highly recommend this course to anyone, no matter if you have any interest or knowledge in business.

I have learned so much. Looking to change in career and starting my second Master's, but in Marketing Analytics and Insights, it has given me a better understanding and the importance of marketing in an organization, start-up, and non-profits. I would love anyone to try the course.

I will definitely come back to these videos over and over. I have undertaken some of the Chartered Institute of Marketing class, but surprisingly, this short introductory course is much more in-depth. Pretty amazing. Is there a more advanced marketing class on offer from Wharton?