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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
249 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

MC

Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

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1 - 25 of 70 Reviews for Retail Marketing Strategy

By Matthew C

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Jul 30, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

By Freya Y L

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Jan 24, 2022

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.

By Jose A R

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Aug 25, 2021

I have learned a lot of strategic topic about brand, customers and omni-channel

By Long T V

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Aug 5, 2021

Really wonderful content and teaching style! Thanks so much, Professor Kahn!

By JUAN C O A

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May 15, 2022

Highly recommended! #RetailOpens in a new tab #MarketingStrategyOpens in a new tab from Wharton OnlineOpens in a new tab through CourseraOpens in a new tab. Barbara KahnOpens in a new tab is an excellent and passionate teacher. Taking notes, experiences, cases, and a book recommendation that I will definitely buy in #hardcoverOpens in a new tab: "Do good" by Anne Bahr ThompsonOpens in a new tab, about brands actually taking a stand about important social matters, bringing corporations into considering more seriously: #ethicsOpens in a new tab and actually collaborating in making essential and most needed changes in our society. Thank you, professor Kahn!

By Maria V R

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Sep 10, 2023

Excellent course! Updated to explain the current/future challenges for brands after Covid-19. Professor Kahn was highly engaging and her examples included a wide range of brands across CPG and luxury goods. If there was a Wharton exclusive dedicated course in retail marketing course taught my Prof. Kahn, I would gladly sign up. :) Thank you!

By Aasiyah P

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Apr 24, 2022

I wasn't fully paying attention due to this being for a class assignment at my university and I'm crunching. Despite that, the bits that I did pay attention to were very informative and I learned a few tips as a marketing student as well as some examples for various companies such as NIKE, DICKS, Walmart, and CVS.

By Farshid G

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Aug 31, 2022

This course brings alot of data and vision to retail stratgey and the trends it is enduring.

It is clear and concise. The slides makes it easy to review the material.

And above all, I love the professor Barbara E. KahnOpens in a new tab . She is full of energy and gets your full attention and concentration easily.

By Matteo C

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Aug 9, 2021

This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away Clear, concise and complete.

By hubaodan

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Sep 26, 2021

very good class to learn if you are a beginner at marketing, pro Kahn really provided us a kind of new thought when it comes to the retailing strategy during Covid-19. You deserve to listen to her cherish thoughts! (from my bottom of hearts)

By Sope A

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Jul 31, 2024

I found this course engaging and interesting. Barbara did a great job not just explaining concepts but using real world examples a well. Highly recommend this course to anyone in the retail/brand marketing space.

By Md R

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Oct 31, 2021

Excellent subject matter with updated relevant materials. Lectures covered important aspects of COVID-era retail marketing strategies. Great learning experience. The lectures were very lively and convincing.

By masoud s

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Sep 29, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

By Raoni N

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Aug 23, 2021

It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.

By Abhinab S

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Nov 27, 2021

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

By Irfan d

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Aug 1, 2022

Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.

By Balaji K

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Aug 26, 2022

Beautifully explained the concepts and materials at the end is also very usefull to revise. Wonderful delivery and super depth in the subject.

By Manuel L

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Oct 4, 2021

Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.

By Jelena V

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Sep 12, 2022

Good for juniours and non-marketing specialists, alot of practical examples based on different company strategies, rather fresh data.

By Randy L

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May 3, 2022

Professor Kakn is a great instructor. Very easily to learn from and be engaged by, she has a lot of passion in her teaching.

By Faviana V

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Jan 21, 2022

I highly recommend this course because it teaches important points for our current situation and the teacher is excellent.

By Geoffrey P

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Feb 25, 2023

Very interesting and useful short course. Highly relevant to today's retail environments in a post Covid-19 world.

By Ethan S

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Aug 11, 2024

Still relevant to current retail marketplace. Powerful concepts that were easy to retain and understand.

By Sherry T

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Sep 16, 2024

Very relevant for retail enthusiasts who want to learn about global retail sucsess matrix

By Ishtiaq K

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Nov 8, 2021

Barbara Kahn very experienced .explain very well. i would recommend to everyone.