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There are 4 modules in this course
When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
What's included
17 videos4 readings2 assignments
Show info about module content
17 videos•Total 112 minutes
Introduction•5 minutes
The Role of Business is Changing•14 minutes
Cultivate Your Purpose•9 minutes
(Optional) Interview with Derek Handley•5 minutes
(Optional) Interview with Kyle Zimmer: Part 1•3 minutes
Test Your Assumptions•12 minutes
Find the Win-Win•9 minutes
(Optional) Interview with Chad Dickerson: Part 1•7 minutes
(Optional) Interview with Bobby Turner•1 minute
(Optional) Interview with Kyle Zimmer: Part 2•8 minutes
Bring it Home•12 minutes
(Optional) Interview with Chad Dickerson: Part 2•3 minutes
(Optional) Interview with Kat Taylor•5 minutes
(Optional) Interview with Jostein Solheim•1 minute
(Optional) Interview with Kyle Zimmer: Part 3•3 minutes
Evaluate, Revise, and Renew•13 minutes
Module Wrap-Up•2 minutes
4 readings•Total 40 minutes
Reading - Cultivate Your Purpose Worksheet•10 minutes
Reading - Test Your Assumptions Worksheet•10 minutes
Reading: Logic Model Worksheet•10 minutes
Module 1 - Lecture Slides•10 minutes
2 assignments•Total 60 minutes
Module 1 Quiz•30 minutes
Practice Quiz #1•30 minutes
Module 2: How Business Drives Social Impact
Module 2•3 hours to complete
Module details
What is the relationship between impact and financial performance? Does it pay for a company to drive impact? In this module, you'll learn various methods businesses use to create social and environmental impact. You’ll identify the different components of impact measurement: valence, focus, depth, breadth, and cost-effectiveness. With Nick Ashburn, Senior Director of Impact Investing of Wharton Social Impact, you’ll discuss real-life examples such as Starbucks, Campbell’s Soup, and Warby Parker, and the impactful decisions they made in employment, operations, and investment. By the end of this module, you’ll be able to refine the method in which your business can reduce environmental challenges and/or ensure fair and equal opportunity, and create a plan for your company to drive both impact and financial performance.
What's included
11 videos1 reading2 assignments
Show info about module content
11 videos•Total 102 minutes
Introduction: How Business Drives Social Impact•6 minutes
Driving Impact - How, Why, and What•9 minutes
Practices: Employment with Nick Ashburn•7 minutes
Practices: Operations and Supply with Nick Ashburn•6 minutes
Practices: Investment with Nick Ashburn•5 minutes
Products and Services with Nick Ashburn•7 minutes
Philanthropy with Nick Ashburn•7 minutes
Impact and Profit•9 minutes
Conclusion•1 minute
(Optional) Interview with Bart Houlahan•24 minutes
(Optional) Interview with Lisa Hall•21 minutes
1 reading•Total 10 minutes
Module 2 - Lecture Slides•10 minutes
2 assignments•Total 60 minutes
Module 2 Quiz•30 minutes
Practice Quiz #2•30 minutes
Module 3: Impact Measurement
Module 3•3 hours to complete
Module details
In this module, you’ll examine the criteria and standards of evidence developed to measure the true social impact of your organization. You’ll identify the Sustainable Development Goals (SDGs) and Environmental Social and Governance Criteria (ESG) to be able to better answer the question “What is the Impact of X?” By examining the Nesta Foundation Framework and its standard of evidence, you’ll explore the different levels of rigor for each logic model using real-life examples and learn to accurately assess your organization’s inputs, outputs, and impact. By the end of this module, you’ll be able to calculate the Social Return on Investment (SROI) of your enterprise and be able to strategize an effective plan for your business.
What's included
10 videos1 reading2 assignments
Show info about module content
10 videos•Total 100 minutes
Introduction to Impact Measurement•10 minutes
What is the Impact of X?•4 minutes
Standards of Evidence•7 minutes
Logic Model Level 1•5 minutes
Logic Model Level 2•11 minutes
Logic Model Level 3•7 minutes
Logic Model Level 4•19 minutes
Logic Model Level 5•7 minutes
Logic Model Level Q•24 minutes
Conclusion•6 minutes
1 reading•Total 10 minutes
Module 3 - Lecture Slides•10 minutes
2 assignments•Total 60 minutes
Module 3 Quiz•30 minutes
Practice Quiz #3•30 minutes
Module 4: Impact Investing
Module 4•3 hours to complete
Module details
This module was designed to introduce you to the basics of impact investing. By analyzing global trends on Socially Responsible Investing (SRI), classic models of impact investment such as microfinance, and actual research data, you’ll gain a deeper understanding of the current models of impact investment and which model would work best for your organization. Through exploring other benefit corporations and the UN Principles of Responsible Investment, you’ll discover how NGOs, government, and shareholders and their roles in impactful investments. By the end of this module, you’ll be able to gauge the risk and rewards behind impactful investments, and be able to navigate these issues effectively while exerting sustainable and meaningful impact.
What's included
8 videos2 readings2 assignments
Show info about module content
8 videos•Total 129 minutes
Introduction to Impact Investing•4 minutes
Global Trends•15 minutes
Classic Impact Investing•20 minutes
Great Expectations•31 minutes
The Community•13 minutes
What Can Government Do?•9 minutes
Shareholder Activism•10 minutes
Is There an (Expected) Cost to Social Investing?•27 minutes
2 readings•Total 20 minutes
Module 4 - Lecture Slides•10 minutes
Survey for those who have finished the Specialization•10 minutes
2 assignments•Total 60 minutes
Module 4 Quiz•30 minutes
Practice Quiz #4•30 minutes
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The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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What will I get if I subscribe to this Specialization?
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Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.