Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Learn in-demand skills like data modeling, data visualization, and dashboarding and reporting in less than 2 months.
Instructor: Google Career Certificates
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Prior knowledge of foundational analytical principles, skills, and tools.
Explore the roles of business intelligence (BI) professionals within an organization
Practice data modeling and extract, transform, load (ETL) processes that meet organizational goals
Design data visualizations that answer business questions
Create dashboards that effectively communicate data insights to stakeholders
Add to your LinkedIn profile
Get professional training designed by Google and take the next step in your career with advanced skills in the high-growth field of business intelligence. There are over 166,000 open jobs in business intelligence and the median salary for entry-level roles is $96,000.¹
Business intelligence professionals collect, organize, interpret, and report on data to help organizations make informed business decisions. Some responsibilities include measuring performance, tracking revenue or spending, and monitoring progress.
This certificate builds on your data analytics skills and experience to take your career to the next level. It's designed for graduates of the Google Data Analytics Certificate or people with equivalent data analytics experience. Expand your knowledge with practical, hands-on projects, featuring BigQuery, SQL, and Tableau.
After three courses, you’ll be prepared for jobs like business intelligence analyst, business intelligence engineer, business intelligence developer, and more. At under 10 hours a week, the certificate program can be completed in less than two months. Upon completion, you can apply for jobs with Google and over 150 U.S. employers, including Deloitte, Target, and Verizon.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion or raise) within six months of completion2
¹Lightcast™ US Job Postings (Last 12 Months: 1/1/2022 – 12/31/2022)
2Based on program graduate survey responses, US 2022
Applied Learning Project
This program includes over 70 hours of instruction and 50+ practice-based assessments, which will help you simulate real-world business intelligence scenarios that are critical for success in the workplace. The content is highly interactive and exclusively developed by Google employees with decades of experience in business intelligence. Through a mix of videos, assessments, and hands-on labs, you’ll get introduced to BI tools and platforms and key technical skills required for an entry-level job.
Platforms and tools you will learn include: BigQuery, SQL, Tableau
In addition to expert training and hands-on projects, you'll complete a portfolio project that you can share with potential employers to showcase your new skill set. Learn concrete skills that top employers are hiring for right now.
Understand common careers and industries that use BI
Investigate the impact data can have on business decision-making
Explain the important role that BI professionals have in businesses
Develop a BI project plan
Build data models that answer business questions
Apply the ETL process to workplace scenarios
Explore ETL tools
Construct a pipeline to deliver necessary data
Design BI visualizations
Practice using BI reporting and dashboard tools
Create presentations to share key BI insights with stakeholders
Develop professional materials for your job search
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
Illinois Tech
Degree
Illinois Tech
Degree · 12-24 months
Illinois Tech
Degree · 12-15 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.
Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
This course is completely online, so there’s no need to show up to a classroom in person. You can access videos, readings, hands-on activities, and assessments anytime and anywhere via the internet, on a computer, or mobile device.
Business intelligence uses processes and tools to turn raw data into easy-to-understand, actionable information. Organizations rely on this information to make better strategic and operational business decisions.
Organizations of all kinds need business intelligence professionals to organize, analyze, and report data to inform decision makers. Business intelligence jobs exist in varied industries, from technology to finance to entertainment.
In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Business Intelligence Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. In other countries where Google Career Certificates are available, your cost may be lower.
This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.
You will practice using tools and platforms including Google BigQuery, Google Dataflow, Google Sheets, Python, SQL, and Tableau.
This program assumes prior knowledge of foundational analytical principles, skills, and tools. These include data types, data strategy, data integrity, data cleaning, data aggregation, data analysis, and best practices when information-sharing. It also requires an understanding of spreadsheets, databases and structured query language, programming concepts, data visualization, and dashboards.
This advanced certificate builds on your data analytics skills and experience to help you take your career to the next level. It’s designed for people working in the field of data analytics or for those with foundational skills from completing the Google Data Analytics Certificate or a similar program.
We highly recommend taking the three courses in this certificate program in the order presented, as the content builds on information from earlier courses.
After graduating from this certificate program, you will be prepared for job titles like business intelligence analyst, business intelligence engineer, business data analyst, business intelligence developer, business analyst, and analytics engineer.
Business data is often stored in varied locations and formats, making it difficult to access, apply in a compelling data story, and use to inform business decisions. The data needs to be retrieved, structured, interpreted, monitored, and reported in accessible formats that enable stakeholders to understand and use it effectively. As a result, there is high demand in the marketplace for business intelligence professionals with the skills and expertise to achieve these goals.
Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Advanced Google Career Certificates help you take your career to the next level by building on your foundational skills so you can go deeper in these fields.
Upon completion of an advanced Google Career Certificate like this one, Certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring professionals like Deloitte, Target, Verizon, and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia, and are coming to more countries soon. The employers included will vary by country.
In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice tool, mock interviews and resume building workshops, career coaching sessions, and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.
Google had long faced an issue that many other companies also contend with: We had open IT support roles, but not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience. In 2018, Google launched the IT Support Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program. In the United States, 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion.¹
When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields: cybersecurity, data analytics, digital marketing & e-commerce, project management and UX design. Built and taught by Google, these certificates prepare people from all backgrounds for jobs in fields with great demand for qualified candidates. No degree or previous experience is required. Graduates get the chance to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.
¹Based on program graduate survey, United States, 2022.
Those planning to attend a degree program can utilize ACE®️ recommendations or ECTS recommendations, the industry standard for translating workplace learning to college credit. Learners can earn an ACE recommendation of up to 9 college credits, or 3 ECTS credits, for completing the Business Intelligence Professional Certificate. This aims to help open up additional pathways to learners who are interested in higher education, and prepare them for entry-level jobs. To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly badge, which contains the ACE ® ️ or ECTS credit recommendation. Once claimed, they will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025) ² Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.
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