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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,807 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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151 - 175 of 393 Reviews for Assess for Success: Marketing Analytics and Measurement

By Janet T O P

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Sep 16, 2022

Very thorough! Exercises and Application Projects were very helpful.

By Arunkumar h A

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Apr 7, 2023

I thing this is best way of getting knowledge about digital marketing

By Marcus d A P

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May 28, 2024

Excellent course! I would say it is one of the most important ones.

By Paul L

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Jun 27, 2022

A perfect way to create meaningful and straighforward presentations

By Krystal Z

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Dec 29, 2022

Great. Wish you could explain more about Python and R-programming.

By Marleen B

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Nov 10, 2022

All of the courses build on one another. Perfect bite-size pieces!

By C. B (

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Jun 29, 2023

Super technical, lots of numbers for sure, but indeed needed.

By Stare D

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Oct 21, 2022

Well presented, very insightful, and challenging curriculum.

By Vickie A

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Oct 12, 2022

Very difficult and complex subject, but course is well done,

By Muhammad T

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Jul 27, 2023

Thanks for giving an opportunity to grow my digital career.

By Kyrylo H

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Apr 14, 2024

I loved analysis and presentation. Learned a lot. Thanks

By chami c

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May 10, 2022

Very engaging instructor and incredibly informative!

By MD S

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Jul 13, 2023

It's a amazing course. everything included in order

By Turya M

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May 28, 2023

Phenomenal!! A truly wholesome Experience by google

By Karikalan V

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Nov 12, 2022

nice lectures and useful class in digital marketing

By Artem D

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Sep 13, 2022

Very interesting vand iteracting. Amazing teacher!

By Frederick O F J

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Jul 21, 2023

I look forward to applying all that I have learnt.

By Priscilla C

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Aug 25, 2022

Great course! I really enjoyed learning this time

By ibrahim d

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Oct 12, 2023

Challenging yet rewarding course. Learned lots.

By अमित_Amit व

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Jul 17, 2023

I lucky i got chance to learn here.

Thanks to all

By Shawn G

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Sep 1, 2024

I had a good time and loved every minute of it.

By Anzhi C

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Mar 1, 2023

That is amazing, I really enjoy this course!

By Jimmy M

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Aug 16, 2024

This helped me learn a lot about google ads

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By Hanh H P

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Sep 18, 2024

Very good course for Marketing Analytics