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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,009 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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351 - 375 of 5,825 Reviews for Foundations of Digital Marketing and E-commerce

By Lee H

Dec 3, 2022

This course has so much to offer. For beginners, it is indeed a blessing to go through the contents and participate in discussions and assignments. I highly recommend this course to all the people looking forward to starting their career in digital marketing and E-commerce.

By talha j

Oct 29, 2022

I have learned a lot throughout this course. Now I know the importance of social media marketing. I am aware of how to target my customers and create awareness and make them potential customers. Hopefully, i will be a pro at the end of completing these 6 courses. Thank you!

By Naimee G

Aug 2, 2022

This course foundation of marketing and e-commerce is really very useful in understanding basics of marketing and also digital marketing is explained here in details. Almost all concepts of digital marketing is covered here and even concepts of e-commerce is made clear here.

By Cherry A T H

Jun 22, 2022

I very much like this course, and it gives me more than I have expected an online course could do. I totally recommend if you want to start your foot into digital marketing. After completing this, you might have even more insights into which specific route you want to pursue.

By Nidia L

Jul 15, 2024

Coursera me está dando la oportunidad de darle un giro a mi carrera con los cursos de marketing digital tendré una base sólida para abrirme paso.en el competitivo mundo del Marketing Digital, creo que son curso muy completos donde exploras todos los aspectos de la carrera .

By Heather G

Sep 6, 2023

I believe the presenters were very informative, presented the material in a very easy to understand format and explained the basic foundations in a great way. I would recommend this course to anyone who wants to learn more about the areas of digital marketing and e commerce.

By Gulraiz N

Nov 30, 2022

I gained a lot of information about Digital Marketing and E-Commerce, from SEO to SEM. How to use advertising to attract customers. How to increase brand awareness, along with many other aspects. I appreciate Google and Coursera giving me this wonderful learning opportunity.

By Tonia G

Aug 4, 2024

This course was a great starting point to understand how digital marketing and ecommerce works and what goes into it. I recommend this course if you are thinking about learning more about this sector and if its something that you would like to continue your journey with it.

By Carolina A

Jun 28, 2023

Thanks to all the team and Google experts who share their knowledge with us! If you want to learn about the basics of digital marketing and e-commerce, and also learn from professional experiences, this course is for you! Wish you the best in your lerning process, enjoy it!

By Rajat A

Sep 28, 2022

I loved the way the entire course was designed! Right from the beginning, the process and the flow was really smooth without taking into account how much prior knowledge the learner has from before. It presented all the ingormation is a very organized and structured manner.

By Juan C

Jul 20, 2022

This course is truly helpful as it will enable you to acquire a wide range of concepts related with digital marketing. It could be seen as a general overview course, which has the objective to provide students with the conceptual tools needed to be a great digital marketer.

By Dawn E

Jun 28, 2022

Excellent course! I was very happy with the structure of the course and found it very easy to hold my attention. I like the methods switching between video, study time and quizzes. The instructor for this course was well spoken and very easy to listen to. Thank you so much.

By Érika N M O

Nov 10, 2024

Confieso que me siento un tanto abrumada por tanta información acerca del marketing digital, jamás pensé que fuera una actividad tan compleja; sin embargo, me siento motivada a continuar. Muchas gracias por la oportunidad que me brindaron para estudiar esta certificación.

By Joel L

Feb 12, 2024

Overall, the course was so enjoyable to complete and it was taught by a diverse group of professional with unique stories and career journeys. Definitely recommend taking if you are interested or curious of digital marketing and/or e-commerce. Can't wait to keep learning!

By Denish A

May 2, 2023

Very Good Learning from this course as it not only covers Digital Marketing but also covered real marketing scenario and helps to understand the marketing strategies for the company. very very good learning from this course thank to all team for this knowledgeable course.

By Yogesh S

Dec 13, 2022

Awesome course, current scenarios theory explained in brief with the practical project, to learn it will get time but it all depends on your dedication. Yes, the respective course will give you a brief idea of the real scenario and the confidence to handle practical work.

By felipe l

Aug 13, 2023

Awesome; the journey was fantastic. To anyone who wants to gain a thorough understanding of what digital marketing and e-commerce are now, I would highly recommend this course since I felt that the information was flowing through the tool and the content was so natural.

By Palak G

Dec 10, 2023

it was a great key start for my new journey in digital marketing field and this course help me in the starting of my journey and I think it will always help me in future also. Most recommended course for those who wants to start their career in digital marketing field.

By julius m

Aug 27, 2023

Even though some of the things I already knew as I am a Global Marketing student after all, I was still surprised by how much valuable information was here, from ways how to get hired as a digital marketer to what their day-to-day is. Great value for your buck so far.

By Emiene B A

Dec 13, 2022

This course is awesome. I just got started and I am enjoying it so much already. The tutors explain it very well. Coursera has done a great job in putting this together in such an interesting way. I will recommend coursera as one of the best online learning platforms.

By Ilham R

Sep 16, 2022

I found this course is very useful and helpful, not only for those who are new, but also for those that already work in the marketing field. This course give you detailed foundations of digital marketing and e-commerce so you can escalade you expertise in these field

By Jorge L K

Jun 26, 2022

Exelente curso, boa didática de aprendizado apesar de não conhecer a lingua inglesa consegui absorver muito conhecimento do curso, pois com a tradução da legenda dos vídeos entendi todo conteúdo.

Parabéns e obrigado por essa opoirtunidade de obter conhecimento valioso.

By Ifeoluwa F A

Jan 29, 2024

This course is just the first of seven modules, but to say it was comprehensive, fully packed and knowledge-impacting, is but to say the least. Thank you GOOGLE! Thank you COURSERA! I had a blast learning all about the foundations of digital marketing and e-commerce.

By Afroz L

Sep 28, 2024

Digital marketing is a multifaceted approach to promoting products and services through various online channels. It has transformed how businesses interact with their customers, allowing for more targeted and measurable strategies compared to traditional marketing.

By Zaiam Z

Jan 16, 2023

This course has basic to advance information related to Digital Marketing. You'll learn Marketing Funnel in depth in this course. So it's definitely worth it if you are very new to Digital Marketing as well as you want to improve your grip on this particular field.