New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Instructor: Mark Wilson
Access provided by Abu Dhabi National Oil Company
5,487 already enrolled
Gain insight into a topic and learn the fundamentals.
50 reviews
Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
Skills you'll gain
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
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There are 4 modules in this course
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
Instructor
Instructor ratings
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Showing 3 of 50
BF
Reviewed on Aug 7, 2017
Excellent, easy to put it into practice, thank you!
AF
Reviewed on Oct 29, 2017
Proved to be very useful for me personally. Would be great to see part 2 now!
YS
Reviewed on Aug 17, 2021
Brilliant. Must-take for a tech. startup leader or innovation portfolio owner. Highly recommend. 1 week.
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