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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google
23,507 ratings
About the Course
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job.
Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.
By the end of this course, you will be able to do the following:
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
- Summarize how this program will help prepare you for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Top reviews
DM
Oct 23, 2022
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
JT
Feb 16, 2023
Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!
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5476 - 5481 of 5,481 Reviews for Foundations of Digital Marketing and E-commerce
By payal s
•Nov 4, 2023
wqas not that helpful
By Leona K
•Nov 6, 2023
Fraudulent billing
By Muhammad N D P
•Oct 27, 2024
Wasting time
By Aldo G
•May 21, 2024
very basic
By Abeer
•Oct 27, 2024
سيء
By Kanchanaphone L
•Jun 24, 2024
meh