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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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176 - 200 of 5,481 Reviews for Foundations of Digital Marketing and E-commerce

By Baimba B

May 7, 2023

Very informative, has extensive learning materials relating to the current digital space. Videos from a great tutor working at Google in the digital marketing and E-commerce and various video insights from Google employess working in various digital careers at Google. I highly recommend this course to anyone who wants to know the foundations of current digital marketing and E-Commerce to venture into that career or manage a digital business.

By EdoBMPcom

Mar 20, 2023

Great overview, and all the videos were very well designed. The glossary is a great add which you will get to download near the end of the course. If you have little exposure to marketing and the data that marketers utilize you will be introduced to a great deal of enlightening concepts which will not only put you on your way to be successful, but I feel is good for a consumer to be aware of. I am only more enthusiastic about what is to come.

By Kenji T

Aug 20, 2022

This course stands out for several reasons. 1. You can gain comprehensive knowledge about the area. It is like a map to start the digital marketing journey. 2. The lecture is insightful yet concise and done in simple terms, so a beginner like me can understand easily. 3. Not only the lecture but also the testimonials and advice from Googlers are inspiring and insightful. This is an excellent course to start in digital marketing.

By Hanan A

Sep 8, 2023

Foundations of Digital Marketing and E-commerce

Rating: ⭐⭐⭐⭐⭐ (5/5)

Review: The "Foundations of Digital Marketing and E-commerce" course on Coursera is exceptional. It covers a broad range of topics, offers practical assignments, and is led by experienced instructors. The flexible learning format, certification, and up-to-date content make it a top choice for anyone interested in digital marketing and e-commerce. Highly recommended!

By James T

Jul 8, 2024

Great starting point for a new career! This course was a good starting point for a new career. The course layout was designed to provide a general understanding of the digital marketing and e-commerce field of study. Dividing the course into four modules eliminated information overload and provided a starting point for understanding numerous aspects of how to successfully fill a role as a digital marketer or e-commerce worker.

By Jayson G

Jan 5, 2023

The videos were very clear and informative. I really loved how they highlighted several Google employees and their unique journeys. It did an excellent job of building motivation and enthusiasm around this certificate program and next step in this career journey. Many of the employees were also very relatable. Google exemplifies it's values of inclusivity and diversity and I'm glad they highlighted that in the program as well.

By FIKRI A

Aug 26, 2022

I really love the way this course structured which i which i could learn this course earlier. There a lots of new things that i had learn even though i have been exploring a lot in this digital marketing world for the past 1 year . Such a good & great course to boost your motivation towards you career goals as well as refresher as most of the content are really helpfull in building a strong foundation in digital marketing.

By Tanya P

Jul 18, 2023

I take this opportunity to thank you all for the guidance and making this learning a wonderful experience. The videos are crystal clear with great speech. However , I also like to request to create a few more visuals for explaining important terminologies. It will help. I'm liking it. I never thought at the age of 53, I will ever be able to learn something which is relevant to almost all industries. Thank You once again.

By Orlando A Á Á

Sep 23, 2024

For an entry-level is just amazing. This course fits with every needs and responsabilities in the digital marketing and e-commerce fields. Futhermore, it gives you the knowledge you need to start a new professional career. My recomendations to non-native learners is to review as many time as necessary to get the most of information and to improve your understanding. Discipline and curiosity can do a great job for you.

By MOHD A B A S

Jan 9, 2023

My review of this course is that it is an excellent starting point for those interested in a career in Digital Marketing and E-Commerce. It covers all the basics of digital marketing, e-commerce, SEO, SEM, social media, and analytics. It provides a comprehensive overview of the Google Digital Marketing & E-Commerce Professional Certificate. The course is well-structured and interactive, and Google develops the content

By Hamid A

Dec 31, 2022

It was awesome to learn about digital marketing & E-commerce. It was an eye-opener for me and now I realize how important digital marketing is in e-commerce. I would like to thank all my instructors and Google for being a ray of light in my many professionals journey like myself who can even think to have such courses free? I would highly recommend to all professionals must learn from Coursera to change their lives.

By Anna K

Sep 11, 2024

It was extremely useful and interesting course, and I really liked the way the material was presented. Everything was clear, and I appreciated the specific examples. The tests were also helpful in reinforcing the knowledge I gained. A big thank you to everyone involved in creating this course! I am especially grateful for the advice on job hunting and the inspiring stories from people working at Google. Thank you!

By Sarah M

Sep 27, 2023

Such an informative course, well-organized and engaging especially with the infographics, discussion prompt and practice quizzes. The course content helped me formulate a better idea of what digital marketing and e-commerce is expanding my knowledge, gaining new skills and it was easy to navigate through the course. Who wants to have an insight about digital marketing and e-commerce I highly recommend this course!!

By Jaswinder S

Aug 12, 2023

Very well written course and interactive discussions helped me learn basics of Digital marketing. The graphical information was helpful, quiz was fun and popup quiz in the video keeps you alert while watching the video. I thought it would be boring but Coursera reminders and status kept me motivated to finish this segment of the course. Its a long journey but well started. All the best to all students and learners.

By Parker G

Aug 8, 2022

The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.

By Clóvis N

Oct 27, 2024

The Foundations of Digital Marketing and E-commerce course by Google is an outstanding introduction to the digital marketing field. It offers clear, well-organized modules and it's perfect for beginners, providing an excellent overview for those looking to start or advance their careers in digital marketing. Google’s certification also adds a credible boost to any resume, making it highly valuable for job-seekers.

By MUHAMMAD B D

Dec 1, 2022

This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.

By Enterprise 4

Jul 22, 2023

Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!

By Marriah C

Jun 13, 2024

I learned so much! I would recommend this course to anyone who wants to pursue a marketing career or already in the social media world needing to sharpen their professional idea of what they do. If you want to learn how to better describe with confidence what you do and how you evaluate success in your field of marketing yourself/others and building + maintaining online store(s) this course is for you.

By Motiz B

Jul 9, 2023

The Foundations of Digital Marketing and E-commerce course exceeded all my expectations! It covered all the essential topics, provided practical insights, and kept me engaged throughout. The instructors were knowledgeable, the content was up-to-date, and the hands-on projects were invaluable. Highly recommended for anyone looking to excel in the digital marketing and e-commerce field! 🚀🎓💼

By Dahir111 m

Dec 14, 2022

I can't appreciate enough to the Whole coursera and it's wonderful teachers who are dedicated their time and effort to the students all around the world in an effective way. it was really an honor to be part of a coursera family and it's one of their honest and reliable student. I hope i will continue being paying fully attention and commitment regarding to the courses. thankz to you all

By Sara m

Oct 19, 2022

This is an amazing course to set the foundation for building a career or launching your own e-commerce business. It is super informational and informative. I am excited and confident to begin Course 2 of 7 as I work towards my Professional Certificate from Google in digital marketing and e-commerce. Highly recommend it to anyone looking to learn the basics of the digital marketing world.

By Lesti L

Jun 9, 2022

This is a great course! Joi (Product Marketing Manager at Google) is a great teacher and takes the time to thoroughly explain Foundations of Digital Marketing and E-commerce in this course. I enjoy taking these courses and have learned some valuable skills. I plan to take the next series of courses in Google Digital Marketing & E-commerce to improve my skills. I highly recommend this course.

By BEA A D L C

Oct 3, 2024

The content was very informative, and the assignments were challenging but rewarding. The course materials and resources were also helpful and provided a solid foundation for understanding topics. Additionally, the discussion forums were a great way to connect with other students and share ideas and feedback. Overall, I'm very happy with the quality of the course and experience it provided.