Google
From Likes to Leads: Interact with Customers Online
Google

From Likes to Leads: Interact with Customers Online

Google Career Certificates

Top Instructor

Sponsored by University of Texas at Austin

202,949 already enrolled

Gain insight into a topic and learn the fundamentals.
4.8

(3,227 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 28 hours
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(3,227 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 28 hours
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

12 quizzes, 12 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

What's included

8 videos3 readings1 quiz1 assignment1 plugin

You will focus on the first two core pillars of social media marketing: strategy, and planning and publishing. You’ll also learn how to accomplish business goals with a social media marketing campaign and how to identify a target audience while building a brand identity on social media. Then, you’ll learn the differences between paid, owned, earned, and organic social media marketing. Then, you’ll determine how to publish content at the right time and with the right frequency.

What's included

9 videos11 readings2 quizzes3 assignments

You will focus on the third core pillar of social media marketing: listening and engagement. You’ll learn the importance of social listening and how to use popular social listening tools. Then, you’ll explore ways to develop relationships with customers and build brand authority.

What's included

12 videos12 readings4 quizzes3 assignments

You will focus on the fourth core pillar of social media marketing: analytics and reporting. You’ll explore the importance of social media analytics and describe different analytics segments. Next, you’ll learn about popular analytics tools and understand how to use the data gathered to make decisions and improvements. Then, you’ll examine the importance of social media reports and practice creating one.

What's included

8 videos6 readings3 quizzes2 assignments

You will focus on the fifth core pillar of social media marketing: paid social media. You’ll learn about the benefits of paid advertising on social media and how to choose the best platforms for your ads. You’ll also explore ad formats and content types for different social media platforms and measure the impact of an ad campaign on a social media platform. You’ll end the course by describing common types of social testing and how to run a social test.

What's included

10 videos9 readings2 quizzes3 assignments1 plugin

Instructor

Instructor ratings
4.8 (925 ratings)
Google Career Certificates

Top Instructor

Google
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4.8

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