What you'll learn

Explain the fundamental concepts and benefits of using Generative AI in product management
Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management
Analyze the ethical considerations when using generative AI to conceive, plan, and launch products
Apply generative AI techniques to improve performance across the product lifecycle

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Assessments

7 assignments

Taught in English

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There are 3 modules in this course

As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI.

For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills. This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind. Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc. Enroll now and be part of that niche group of AI-enabled product managers!

In this module, you’ll learn how generative AI is enhancing the product management and product lifecycle and helping organizations get a competitive advantage. You’ll get familiar with the different tasks a product manager must perform when leveraging generative AI for product management. Further, you’ll get familiar with the process of integrating generative AI into the organization and the associated challenges and tips to be successful. In addition, you’ll explore a generative AI tool. You’ll leverage generative AI to streamline tasks, generate ideas, enhance communication, and improve customer experiences. You’ll also learn about the risks when using generative AI.

What's included

10 videos3 readings3 assignments2 discussion prompts12 plugins

10 videosTotal 61 minutes

Course Introduction3 minutesPreview module
Generative AI for Product Management 6 minutes
Leveraging the Power of Generative AI 7 minutes
Integrating Generative AI: Role of a Product Manager6 minutes
Challenges with Generative AI 5 minutes
Ensuring Generative AI Process Success5 minutes
Improving Communications and Collaboration using Generative AI5 minutes
Streamlining Tasks with Generative AI5 minutes
Generating Ideas with Generative AI7 minutes
Improving Customer Experiences with Generative AI7 minutes

3 readingsTotal 15 minutes

Course Welcome and Overview10 minutes
Lesson 1 Summary: The AI Impact on the Product Lifecycle2 minutes
Lesson 2 Summary: Generative AI Across the Product Lifecycle3 minutes

3 assignmentsTotal 33 minutes

Module 1 Graded Quiz: Product Management and Generative AI21 minutes
Lesson 1 Practice Quiz: The AI Impact on the Product Lifecycle6 minutes
Lesson 2 Practice Quiz: Generative AI Across the Product Lifecycle6 minutes

2 discussion promptsTotal 20 minutes

[Optional] Using Generative AI as a Product Manager10 minutes
[Optional] Generative AI Advantages10 minutes

12 pluginsTotal 179 minutes

How to Make the Most of this Course5 minutes
Reading: Top Generative AI Tools for Product Management 2 minutes
Reading: The Power of Prompts2 minutes
Reading: Generative AI in Product Management: Case Study 5 minutes
Hands-on Lab: Getting Hands-on with a Simple Generative AI Model 30 minutes
Reading: Leveraging Generative AI across the Product Lifecycle 5 minutes
Reading: Implementing a New Generative AI System5 minutes
Hands-on Lab: Analyze AI Opportunities During the Product Concept Phase30 minutes
Hands-on Lab: Streamline Tasks using Generative AI30 minutes
Hands-on Lab: Generate Ideas with Generative AI 30 minutes
Hands-on Lab: Improve Customer Experience using Generative AI30 minutes
Reading: Module 1 Glossary: Product Management and Generative AI5 minutes

In this module, you will learn the necessary skills to utilize generative AI tools for product management effectively. You’ll also learn about the considerations you need to consider when using generative AI in industries and assessing organizational readiness. In addition, you will explore future trends in generative AI and experience three popular AI tools used by product managers. You will also become familiar with biases and ethical dilemmas you may face when using generative AI.

What's included

9 videos2 readings3 assignments2 discussion prompts5 plugins

9 videosTotal 58 minutes

Demo: Generative AI for Research6 minutesPreview module
Demo: Generative AI for Imaging8 minutes
Demo: Generative AI for Product Roadmaps7 minutes
Demo: Generative AI for Summarizing Notes, PDFs, and Outlining7 minutes
Future Trends for Generative AI4 minutes
Considerations While Using Generative AI in Industries 7 minutes
Using Generative AI to Assess Organizational Readiness 5 minutes
Recognizing and Overcoming Generative AI Bias 6 minutes
Disadvantages Associated with Generative AI 6 minutes

2 readingsTotal 4 minutes

Lesson 1 Summary: Generative AI for Idea Generation and Efficiency2 minutes
Lesson 2 Summary: Generative AI Considerations in Product Management2 minutes

3 assignmentsTotal 33 minutes

Module 2 Graded Quiz: Harnessing the Power of Generative AI21 minutes
Lesson 1 Practice Quiz: Generative AI for Idea Generation and Efficiency6 minutes
Lesson 2 Practice Quiz: Generative AI Considerations in Product Management6 minutes

2 discussion promptsTotal 20 minutes

[Optional] Generative AI Tools10 minutes
[Optional] Generative AI Challenges10 minutes

5 pluginsTotal 80 minutes

Hands-on Lab: Generative AI for Research and Imaging30 minutes
Reading: Generative AI Risks 5 minutes
Reading: Ethical Qualms of Using Generative AI in Product Management 5 minutes
Hands-on Lab: Generative AI Ethical and Bias Analysis30 minutes
Module 2 Glossary: Harnessing the Power of Generative AI10 minutes

In this module, you will complete a guided final project where you will use different generative AI tools to perform various product management activities. In addition, you will attempt a final graded exam designed to evaluate your understanding of the different concepts and applications of generative AI in the product management lifecycle and the product lifecycle.