What you'll learn

Explain the roles of an AI product manager and the required skills to manage a product lifecycle, and explore their daily routine.
Conduct a skills analysis, examine AI opportunities and challenges, and use AI tools in product development and market reach expansion.
Describe the AI value proposition, methods for communicating with stakeholders, the AI process, stages of AI product development, and the ROI of AI.
Discuss AI integration into the product management lifecycle, AI’s impact and use cases, and strategies for commercializing AI products.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 3 modules in this course

Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making its impact undeniable. Netflix’s AI-driven recommendations feature is one such example. With companies leaning to develop AI-powered products, the AI product manager role is becoming increasingly critical.

This course covers the AI product manager’s role in managing product lifecycles with AI. You will learn about the AI process and how to balance traditional and AI skills, build the right team, and communicate with stakeholders. You will also explore common challenges and reasons for AI project failures. Next, you will learn about the AI product development stages and product management phases. You will also understand AI’s impact across industries and review real-world use cases, commercialization strategies, and future trends. Throughout this short self-paced course, you will be presented with instructional guidance through videos followed by hands-on labs to practice what you learn. You will also complete a final project to showcase your AI product manager skills. Enroll now to master AI product management!

This module explains the AI product manager’s role in managing the product lifecycle by leveraging AI technologies. You will learn about the AI process, the ROI that AI brings to a project, and how a product manager balances traditional product management skills with AI-specific knowledge. You will learn how a product manager builds the AI “Dream Team” and communicates AI to stakeholders. In addition, you will look at the challenges faced by a product manager and the reasons for the failure of AI product development projects.

What's included

11 videos3 readings3 assignments1 discussion prompt9 plugins

11 videosTotal 54 minutes

Course Introduction3 minutesPreview module
Role of the AI Product Manager5 minutes
The Value Proposition of AI in Product Management5 minutes
A Day in the Life of an AI Product Manager4 minutes
Building the AI “Dream Team”5 minutes
Communicating AI to Stakeholders 4 minutes
Challenges and Opportunities for AI Product Managers6 minutes
The Return on Investment of AI 6 minutes
The AI Process 5 minutes
Why AI Product Development Projects Fail5 minutes
Case Study: The “Frownies” Fiasco1 minute

3 readingsTotal 5 minutes

Course Overview and Prerequisites1 minute
Lesson Summary: The AI Product Manager Environment and Role 2 minutes
Lesson Summary: AI Methods, Challenges, and Opportunities 2 minutes

3 assignmentsTotal 33 minutes

Practice Quiz: The AI Product Manager Environment and Role6 minutes
Practice Quiz: AI Methods, Challenges, and Opportunities6 minutes
Module 1 Graded Quiz: AI Methodology, Opportunities, and Challenges 21 minutes

1 discussion promptTotal 10 minutes

AI Impact in Everyday Life 10 minutes

9 pluginsTotal 81 minutes

Reading: How to Make the Most of this Course 5 minutes
Reading: AI Strategies: Goals and Roadmaps5 minutes
Reading: AI Product Management versus Traditional Product Management5 minutes
Hands-on Lab: Perform Skills Analysis30 minutes
Reading: Overview of Current AI Courses and Certificate Programs3 minutes
Reading: AI Product Development Infrastructure and Methods3 minutes
Hands-on Lab: Analyzing Opportunities and Challenges in AI15 minutes
Reading: Case Study: The “Frownies” Fiasco10 minutes
Module 1 Glossary: AI Methodology, Opportunities, and Challenges 5 minutes

In this module, you will learn about the stages of AI product development and the key activities in each stage. You will also learn about the seven phases of the product management lifecycle. In addition, you will get to know about AI’s impact across industries and some AI use cases where AI was used to achieve product goals and objectives. You will also learn about commercialization activities for an AI product and the current trends and future insights in AI.

What's included

8 videos2 readings3 assignments1 discussion prompt7 plugins

8 videosTotal 37 minutes

Stages of AI Product Development5 minutesPreview module
AI Integration in Product Management Lifecycle5 minutes
Key Measures of AI Product Management Success 5 minutes
AI's Impact Across Industries6 minutes
AI Use Cases5 minutes
Commercializing AI Products3 minutes
Case Study: "My Toothcase" Success1 minute
AI Current Trends and Future Insights4 minutes

2 readingsTotal 4 minutes

Lesson Summary: AI Product Development Stages and the Product Management Lifecycle 2 minutes
Lesson Summary: AI Tools and Use Cases 2 minutes

3 assignmentsTotal 33 minutes

Practice Quiz: AI Product Development Stages and the Product Management Lifecycle 6 minutes
Practice Quiz: AI Tools and Use Cases6 minutes
Module 2 Graded Quiz: Integrating AI into the Product Management Lifecycle 21 minutes

1 discussion promptTotal 10 minutes

AI in Career Planning 10 minutes

7 pluginsTotal 56 minutes

Reading: AI Support for Product Management Success6 minutes
Hands-on Lab: AI Product Development Challenges and Opportunities15 minutes
Reading: Tools for AI Product Managers5 minutes
Reading: Commercializing AI Products: A Checklist5 minutes
Hands-on Lab: Leverage AI Tools to Develop a Product15 minutes
Reading: Case Study: "My Toothcase" Success5 minutes
Module 2 Glossary: Integrating AI into the Product Management Lifecycle 5 minutes

In this module, you will complete a final project where you will review a product concept document proposing the development of an AI-driven system that will monitor and improve traffic flow in a large city and provide a return on investment (ROI). In addition, you will attempt a final graded exam designed to evaluate your understanding of developing and delivering a product.