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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,078 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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476 - 500 of 4,323 Reviews for Introduction to Social Media Marketing

By Joanna D J

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Jul 9, 2022

Highly professional lecturer. Very interesting videos, to the point content.Logical,interactive. It is great that there are scripts after each lecture, make it possible to check for details.

By Keith L H

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Mar 19, 2022

This is the most interactive and fun course I have ever done in my years of online learning! It has equipped me substantial skills that I can use for further success in career opportunities!

By Humberto P

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Nov 15, 2020

Great explanation about the Social Media Landscape and how it could help you to impulse your image, social entrepreneur, or your brand, and how to set your goals and measure them. Thank you!

By Lacey N

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Jul 16, 2023

This laid an excellent and informative foundation for Social Media Marketing. The course highlighted some vital areas to be made aware of before entering this industry. Thank you, Coursera!

By Jessica T

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Dec 1, 2022

Loved how this course was very informative, educational, and specific in what I wanted to learn. The work was beneficial to my learning and I can't wait to continue on with the next course.

By Jaclyn M

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Sep 3, 2021

Excellent presentation of material. Broken down into appropriate bits. Instructor has great energy. Feel very prepared with the basics of Social Media Marketing after completing the course.

By Dhaval D

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May 30, 2023

The course is structured in a smooth and crisp manner. It is curated in a way that wouldn't be overwhelming for students to learn. That is one of the best things I liked about this course.

By RoseChristine W

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Mar 13, 2023

This was such an amazing opportunity to grow and develop my social media marketing skills and experience. The availability of resources helped me throughout my learning and course journey.

By Arturo M

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Aug 20, 2023

Muy buen curso, explica bastante bien las bases de Social Media Marketing con una forma de explicar muy precisa y comprensible para todo tipo de persona que quiera aprender sobre el tema.

By Ganiyat K

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Jun 23, 2023

This course opened my mind to social media marketing. I have learned so much and I love that I had practical based assignments, it helped me further understand the lessons in this course.

By David R I

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Mar 28, 2022

The foundation of this course is great for helping any future marketer to create success for a client/employer. I feel confident that I will gain employment opportunities upon completion.

By Andrea E

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Apr 25, 2021

The videos have very good information and very clear, it would be nice to change of scenario , background or camera view to make it more easy to see specially videos longer than 5 minutes

By Ye W N

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Dec 18, 2020

Very nice training for me and other students for Myanmar and also all over the world. I will keep in touch with coursera for next course. Many thanks in advance for your precious courses.

By Paul W

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Oct 26, 2020

Great course. It is quite basic, bu that is right for an Introduction. Nevertheless, I learned a few new things and got reminded of things that I knew but was not using in daily practice.

By Himani A

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Nov 4, 2022

This introduction was so detailed yet easy to understand. Gave me a lot of knowledge about how to create a marketing plan for your social media. Worth every penny. Thanks a lot coursera!

By Heidi R

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Jun 21, 2022

Great course. Easy to follow and great assignments to learn from. I must say I am very impressed so far after completing the first course and I am looking forward to completing the rest.

By Heidi B

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Jan 29, 2022

The course was engaging and enthusiastic about social media, it's purpose, and practices. It also offered a professional attitude and a sense of what's involved in working in this field.

By Luis U

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Dec 28, 2021

Pensé que sería un curso muy básico pero no lo es. Está super interesante que la maestra trabajó en Yahoo y luego puso su empresa y se nota desde el principio que sabe el tema a detalle.

By Sebastian L M

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Feb 10, 2021

Gracias a este curso pude aprender las bases necesarias para comenzar a planear una buena estrategia de marketing y un poco mas sobre las aplicaciones mas utilizadas en el mundo digital.

By payal b

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May 29, 2023

this course was so interesting and i have learnt the skills which i was looking for.

also the mentor was so clear about her knowledge and easy to grasp the way she described each topic.

By Lali S

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Dec 21, 2022

Absolutely helpful and a very handy course for those who wants to learn Social media marketing.

The best thing is the assessments and mock exercises. Highly recommended to the beginners

By Prashant J P

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Apr 19, 2022

nice content with best performance , language was very good. its good course to whovever starting its journey from scratch. for me i knows some of this things so it was buttery smooth.

By Jean J J B

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Apr 12, 2022

The course was rich and amazing. I have leaned so much. Now, l know how to identify my target audience, how to chosse my platform, how reach and keep my audience and many other skills.

By Precilla E B

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Dec 7, 2020

Definitely one of the best courses I took here in Coursera. The instructor is very knowledgeable and clearly has a passion for teaching. Thank you Anke Audenaert, I have learned a lot!

By Alexis M

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Nov 22, 2020

I learned about the main social networks, give a description of my business, make SMART objectives, KPI's, description of my client and I learned how to carry out the customer journey.