Chevron Left
Back to The Business of Social

Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
805 ratings

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW

Oct 17, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Filter by:

26 - 50 of 110 Reviews for The Business of Social

By Martynas K

•

Nov 7, 2016

Excellent course, very brief but does point out some of the important aspects of SM Marketing.

By Bruno G

•

Feb 15, 2016

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

By Herman d P

•

Sep 23, 2017

Very useful as a wrap-up in combination with business insights including financial aspects.

By Marco

•

Mar 14, 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

By Gabriel G

•

Feb 10, 2016

you can really learn a lot of social media and digital marketing with all this courses

By Rukkiya B

•

Apr 19, 2021

I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity

By Learn F

•

Sep 19, 2017

The best for anyone who wants to truly understand what social media really is.

By Silvana B

•

Nov 16, 2016

Fantastic! Content very well prepared and shown in a clear and didactic way.

By Osama A H

•

Apr 17, 2017

Day by day my knowledge growing with this amazing science, thanks a lot.

By Jovanka R

•

Jul 20, 2021

I like it. I learn so many things about the business of social.

By Ajay S

•

Aug 10, 2020

Excellent program. It has helped launch me into a new career.

By ABHILASHA K

•

Sep 6, 2020

I am very very thankful to you for teaching me this subject.

By FOTO H K

•

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

By Tan Y Q

•

Sep 13, 2021

Fantastic course with really up to date information

By sneha k

•

Dec 8, 2020

Helps to develop your social media marketing skills

By Kamal T

•

Jun 22, 2023

Great lesson. I have learned so much. Thank you.

By José J M R

•

Nov 18, 2018

A very good course and with updated content

By Ekaterina S

•

Jul 6, 2017

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

By ONUR C S

•

Jun 16, 2019

SUPERRRRRRRRRRRR

THANK YOU FOR EVERYTHING

By Hamdy R M M G

•

Mar 29, 2018

great content with new great information

By John W

•

Jan 7, 2017

High quality content and presentation.

By Lisa S

•

Sep 4, 2016

All these courses have been wonderful!

By Cindy

•

Feb 22, 2021

Wonderful courses. I enjoyed them.

By Violet Z

•

Jun 11, 2016

Excellent and practical approach!

By Samantha M

•

Oct 28, 2019

Very practical hands on course