A well organised and designed course. Mr. Kevin Hartman is a superb teacher who makes learning quite interesting. I recommend this course to everyone interested in marketing.

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!

I really enjoyed my first course with Coursera and the University of Illinois! I am looking forward to taking additional coursework on this innovative learning platform!

Very insightful class! This class helped me to rethink and reorganize a lot of my thoughts from setting a goal of data gathering to the final report. Highly recommended!

Its a phenomenal course. There were various tools to get structured and unstructured data. This course made me to make some analysis by self on some academical projects.

The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.

Fantastic content, gives me a better understanding of the methodology which I was missing. I had a few problems with the platform, but managed to work after a few days.

I got to learn a lot from this course. Moreover the peer graded assignments helped me in getting to know about different perspectives from people all across the globe.

I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.

I like that this course was more practical and showed some of the tools we can use for data analysis. The last exercise of analyzing a visualization was excellent!

I'm really enjoyed this course, even it motivated to go deep in the data analysis techniques and perhaps create my own data analytics firm. thanks teacher Kevin.

It is must know of markets today.

Excellent preparation & design, Little complex due so many assignments to complete. But make sure learning method.

Thanks team

The teacher is excellent, the course is incredible, I loved having participated and I am very grateful to the coursera and the University for this opportunity

It was so great course! I see all presented knowledge is really in practice so I really enjoyed the course. Thanks Coursera, and thanks Dr. Hartman so much :)

Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.

Wonderful course , had the the chance to learn from an expert as Kevin Hartman, but would have loved to have an element of practical practice in the course

It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.

Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.

Great class and professor. Having someone who lives this every day is so much more engaging and helpful then the classes that are taught by academics.

Very instructive and easy to follow. Kevin is a great teacher. I recommend this course for everyone interested in knowing more about Digital analytics

As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.

Great course!

Learned SO much from this class. One of my favorite classes in the program so far. Highly recommend. Professor Hartman is brilliant beyond words!

It was very informative and learnt the practical side of digital analytics by using MAPS: Planning, Collecting, Analysis & Data Visualization

A must learn course, especially if you attended its first part Digital Marketing in Theory. A comprehensive course with up to date resouces.