Great Course. I have learned unique content. While many courses are focused on Digital Marketing in various aspect Prof. Rindfleisch tackle the subject in different perspective. Great observation and summary by Prof. Aric Rindfleisch. I recommend particularly this course for comparison and understand Analog resistance in Digital world.

Me encantó toda la info que nos brindan y todo esto que aprendí! Es super dinámico, con buenos ejemplo, y no es fastidioso para nada. Te lleva rápido al ser tan interesante. Yo al tener más tiempo ahora, pude dedicarle todos los días completos y aproveché para leer el material complementario que te envían. Muy enriquecedor!

The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.

I was expecting a boring course about marketing in the mass communication era. However, I was very happy to discover this course offers a deep analysis of consumer behavior and all the changes caused by the Digital Revolution. An excellent course with great insights, I recommend it for marketers and more!

Excellent introduction to the impact that digital technologies have had in all aspects of commerce. The four key concepts of dominance, synergy, resistance, and transformation provide a great framework to analyze and understand how different industries adapted and changed during this digital era.

Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.

Surprisingly good! II was prepared for some old-fashioned eternal truths but this module turned out to be my favorite of all 6 so far. Really well made and I enjoyed each of the weeks. I strongly recommend it to all interested in digital marketing. Digital is not the opposite of analog! :)

I am become a huge Fan of Aric Rindfleisch. He has taught the lecture in such an intruiging way that actaully makes a learner engrossed in his teaching. The man goes out of his ways to get real life data and visits places which makes this course so wonderful. Thankyou Mr Aric Rindleisch.

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

This Course gives me a broader insight on how these analog was able to rise and be enhanced with the help of the digital transformation. Sometimes, its how you keep the authenticity of the analog that you will be able to provide a greater relationship and co-existence between the two.

I enjoyed the course. It was an interesting topic to learn. Kudos to Professor Aric Rindfleisch for putting this course materials together. I understand it is not an issue topic to work on. Thank you for the effort and the generous knowledge that you share with all your students. :)

Learnt how analog and digital world co-exist. Was an easy course to understand, videos were great by Aric with the help from Nadia. The vicarious experience, case studies and exercise and as well as the guest speakers really help me and expand my understanding on the topic

A great introduction course and primer for what is to come. Not only is this filled with useful examples and actual strategies that can be used in the real world, but it also goes in-depth with topics that are good to learn for anyone that wants to be a digital marketer.

Truly one of the best course among the specialisations. Great analysis of Analog with digital world and Vicarious Learning Activity, and how sometimes one exceeds the other in different scenarios .

Thanks to professor Aric Rindfleisch for bringing such amazing content .

I found the module accessible and enjoyed learning a great deal about the contrasts between analog and digital advantages. The professors were incredibly knowledgeable, made complex concepts easy to grasp, and made the learning experience enjoyable overall. Thank you.

It was an incredible course!!! It fully reached my expectations!!! Lectures, vicarious experiences and videos with experts made it Amazing. Thank you Professor Aric Rindfleisch and congratulations Coursera and Gies University of Illinois by these open online courses.

Excellent course! I expected nothing less after completing the other five. Highly recommend either within the specialty or just on its own. The professor is very entertaining and provides great lessons. I'm actually sad that this was the last class in this series!

Excellent course provides insights to use analog and digital marketing strategies appropriately. Case studies offered were more useful. How analog and digital resistance occurs in various industries and steps to overcome such resistance were useful takeaways.

It is very interesting and really challengeable course. I enjoyed practise tasks. This course gave me opportunity to look around me and create new things for my current work. I'm very exciting talking about this course with my friends and share the ideas.

I like the course. The way Professor Aric teach is fantstic. He is such an enthusiastic person. The concepts were explained in an way people like me who speaks english as a second language can fully understand. I want to thanks the UIUC for this course.

This course likewise the other Marketing in an Digital World is very mind opening. This in particular make you think and understand that we need to combine Analog and Digital and explains how. Very interesting especially the Professor is my favorite.

The peer-graded assignments do make us think and ponder about the digital system's implication which many of us millennial have stopped bothering about. I really enjoyed the overall concept of this course. It is quite unique in it's own ways.

Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.

that a great course that were taught by eric i really appreciate the efforts and suggest other about that course also enhance the manpower ability to do business on international level by using digital tools. by vishav mahajan

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.