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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3601 - 3625 of 5,185 Reviews for Foundations of Digital Marketing and E-commerce

By Ramsha

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Sep 13, 2024

amazing course!

By Diego S

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Sep 11, 2024

Muy Interesante

By VÍCTOR M C G

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Aug 22, 2024

demasiado denso

By Chike-Nwosu C C

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Aug 20, 2024

I'm so grateful

By Pankaj K

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Aug 18, 2024

Really helpful.

By Christian O

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Aug 15, 2024

VERY INSIGHTFUL

By AMAN K

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Aug 11, 2024

good for future

By Đỗ T T N

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Aug 9, 2024

Nice, very good

By Zuchra L

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Aug 2, 2024

everything good

By Allissa M B

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Jul 22, 2024

I love Coursera

By Faber E M D

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Jul 1, 2024

Excelente curso

By Anitah L

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May 3, 2024

I'm so grateful

By bryan d j c e

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Apr 26, 2024

EXCELENTE CURSO

By Cesar M

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Apr 4, 2024

Great learning!

By Vinicius L

•

Feb 10, 2024

Great course!!!

By Saeed A

•

Feb 10, 2024

Good Experience

By James R

•

Feb 8, 2024

Excelente curso

By karim b

•

Dec 2, 2023

Best cours ever

By Matthew K

•

Nov 28, 2023

Great knowledge

By Sana S

•

Nov 1, 2023

Best Experience

By OuLasri A

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Oct 21, 2023

Great Experince

By Sakthi P M

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Oct 4, 2023

Amazing course!

By Paola L

•

Oct 3, 2023

Very insightful

By Leady Y W

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Sep 26, 2023

thank u so much

By sergio e o

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Aug 24, 2023

excelente curso