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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,705 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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By Clement G

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Sep 21, 2024

excellent

By Beimer H C S

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Sep 17, 2024

excelente

By Carlos o

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Sep 14, 2024

muy bueno

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Sep 11, 2024

Nice time

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Sep 8, 2024

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Excellent

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GREAT ONE

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Aug 13, 2024

excellent

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Aug 11, 2024

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Aug 6, 2024

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Jul 29, 2024

very good

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Jul 27, 2024

MUY BUENO

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Jul 25, 2024

Thank You

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Jul 20, 2024

Excellent

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Jul 19, 2024

Excelente

By Yosafat W P

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Jun 28, 2024

its great

By DAMIAO P D S

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Jun 14, 2024

Muito bom

By WILLIAM V

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Jun 12, 2024

EXCELENTE

By suwilanji p

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Jun 6, 2024

Rich data

By Vinit D

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May 30, 2024

I like it

By Rebeca T

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May 21, 2024

incrível!

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May 19, 2024

EXCELENTE

By JOAO P F S

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May 7, 2024

muito bom

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Apr 23, 2024

Very Good