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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,272 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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5351 - 5375 of 5,425 Reviews for Foundations of Digital Marketing and E-commerce

By Alex I

•

Feb 28, 2024

I do appreciate the skills I've gotten and it's a good thing to put on my CV. But all in all this course was not good. The videos weren't engaging at all, the tests were pretty easy and it felt like every 2 videos the main teacher said "you'll learn about this later in the course". I wouldn't mind since it's an online course, but for £40 a month I'm not too sure.

By Miss A

•

Sep 7, 2023

Theoretical education helps us to have a deep knowledge of any subject or topic. But the problem with this method is that it can be remembered only for few days or months. Whereas practical knowledge is better then actually knowing how to do stuff in the real world, which is missing in this course.

By Carolin K

•

Sep 18, 2024

The course was interesting yet superficial, but i had massive issues with the terrible translations of the test units, which were obviously never checked by a native speaker. They often made it impossible to understand what was asked. Truly dissapointing!

By José M R M

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Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

By Sabah B

•

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Myar O

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Jul 1, 2024

i went very well until module 1 quiz . i am poor and i dont have money to upgrade it specially i am unemployed and still student !!!!

By fathima a

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Jan 31, 2024

My first and last name in the certificate is in small letters. it would be very helpful if you change it to capital letters.

By Jasmine D

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Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

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May 24, 2023

way too basic for someone with rudimentary experience in the digital world

By Nandini K

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Jun 14, 2023

i have original pan card , but they are not verifying it. What can i do

By Samassi o

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Nov 29, 2022

ya t'il pas une possibilité de recevoirs les cours en français ?

By Mustafa A D

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Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

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Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By Manisha P

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Nov 17, 2022

I am unable to proceed to the next week. Kindly help

By Hassam A

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Sep 21, 2022

im not getting my certificate why is this?

By Angel B

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Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

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Mar 23, 2023

Just watching videos, not interactive.

By anessa m

•

Oct 20, 2022

i cant get my certificate ,

By Suman D

•

Oct 16, 2024

cannot get the certififcate

By Sargam S

•

Apr 27, 2023

Very basic but insightful.

By Amrit B

•

Oct 20, 2024

its good for everyone

By Nish

•

Sep 30, 2022

Too general at times

By Sambhav j

•

Aug 13, 2023

It was Average

By Mr.CHARWAK S K

•

Jul 31, 2024

very basic

By Parichat P

•

Feb 29, 2024

เยอะเกินไป