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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1301 - 1325 of 5,184 Reviews for Foundations of Digital Marketing and E-commerce

By Gabrielle S

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Jan 28, 2023

This course was very informative and I'm ready to start the rest of my courses and completing them

By Krys B

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Jan 7, 2023

Very good course for getting a basic understand and functional understanding of digital marketing.

By Muhammad U N

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Dec 6, 2022

the course is not only knowledgeful but also interesting as it takes you slowly towards the ending

By Majid T

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Oct 24, 2022

Eexcellent course to develop the Foundations knowledge regarding Digital Marketing and E-Commerce

By jacquelyn b

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Aug 1, 2022

I love this course , I have learned so much these past four weeks look forward to the next course.

By Panagiotis P

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Jul 15, 2022

This course was straight to the point and way over my expectations. Great job! Highly reccomended!

By Worakamon W

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Jun 8, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.

By Andres E P

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May 31, 2022

Great course! Not only does it have great content, but has activities to practice your new skills!

By Rakesh D

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Jul 18, 2024

the instructors were really amazing they explain everything easily and make u understand concepts

By Elishba P

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Jun 25, 2024

I think the course is great but the content should be available even after completing the course.

By Vipin C V

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Jan 24, 2024

Very well structured course, that lets one learn on their own pace and increase their skill-sets.

By MUHAMMAD A

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Nov 2, 2023

This Course was exceptional. I had learned so many things about Digital Marketing and E Commerce.

By Melanie K

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Jul 14, 2023

Excellent foundational knowledge learned during this course. Super excited for the next chapter!

By william p

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Apr 7, 2023

This was a fantastic and educational course thanks so much for the opportunity to grow and learn!

By Naphat M

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Nov 7, 2022

This course will telling you for all of the marketing. clear explain. and good course. I love it.

By Ana Z

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Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

By Bruno L

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Sep 7, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

By Nancy A

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Jul 16, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

By Alejandro V D

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Jun 21, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry

By Kione G

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Sep 5, 2024

Very informative and gives a great look at the concepts within digital marketing and e-commerce.

By Dhvani G

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Jan 6, 2024

It will be really great to learn about the basic fundamentals of Digital marketing & e-commerce.

By Barbara E

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Nov 17, 2023

I enjoyed this course so much! Teaching is easy to understand and follow. I highly recommend it.

By Donia M

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May 26, 2023

This course was easy and simple to understand and benefited me directly and full of information.

By Talitha C

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Apr 25, 2023

Such a fun and convenient course that truly helped me become more employable in my line of work.

By Aita T D

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Feb 6, 2023

Content are well strcuctured and planned.Easy to catch up and learn.Thank you Coursera and Team.