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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,136 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

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It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

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Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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951 - 975 of 1,072 Reviews for What is Social?

By Gagan J

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Feb 1, 2016

insightful , gives a good brief of the use of social

By Brian H T K

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Jan 8, 2018

A new perspective on communities over the internet.

By rohit b

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Nov 27, 2016

Nice introduction to tools , social media coverage.

By Pramod Y

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Dec 2, 2015

This course is engaging with actionable insights.

By Laura D

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Mar 2, 2020

fairly straightforward; not that eye-opening. :)

By Andres S

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Dec 10, 2018

Its a little outdated, but its clear and concise

By Abeer A A

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Oct 30, 2016

it's very beneficial and contain many references

By Evelyne K

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Jul 26, 2019

Great course with valuable resources and books.

By Ramziddin

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Dec 30, 2017

Too broad, expecting something more narrow next

By Muhamad A

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May 22, 2020

This is a very interesting course! Well done!

By joy m

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Mar 28, 2018

Great foundational information and tools.

By Diana G

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Mar 15, 2016

Good introductory course to social media.

By Wes C

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Apr 20, 2020

great information! Extremely worthwhile!

By Joshua S

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Jan 18, 2018

Good stuff to be learned by this course.

By Olga S

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Nov 15, 2017

I expected more knowledge to be provided

By AllenChao

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Aug 29, 2016

It's a good introduction to social IMC.

By Lew K S

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May 7, 2020

Very informative! Learnt something new

By Jay H

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Nov 27, 2018

Learning a lot but updates are needed

By Priyanka S

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Aug 31, 2017

very well explained basic concepts.

By Nelson

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Oct 17, 2017

It was a good introductory course.

By Herbert V

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Mar 29, 2017

Excellent, the best introduction!

By abuettner

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Jan 21, 2016

Thank you for those great insights

By Jasee S

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May 6, 2020

i learned a lot from this course

By Paula G

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Oct 9, 2015

Really enjoying this mooc so far

By Diana D R

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Mar 26, 2024

very informative, learned a lot