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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
1,961 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

JI

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MG

Jun 19, 2024

Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."

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401 - 425 of 428 Reviews for Marketing Analytics Foundation

By stepha

•

Nov 20, 2021

good

By shaza j

•

Mar 8, 2022

goo

By Maria M

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Jan 16, 2024

The course itself was well presented and comprehensive. I had serious issue with the fact that the entire discussion forum is taken over by bots and scammers who assume the identity of the professor and invite students to a WhatsApp group where they are groomed to invest in cryptocurrencies. This put a damper on my overall experience and willingness to continue. A course that covers Data Privacy leaking data to scammers through the Coursera platform is off-putting to say the least.

By Ronak v

•

Jul 13, 2022

1. Snackwall example was not so clear. Was example business used in tutorial B2B or B2C? If Someone looks at part where Facebook advertisment was discussed, one gets an impression it is B2C. However, in other instances it gives impression of being B2b.

2. Content could be squeed easily in to halve of what it is currently.

3. Example of Advertiser, publisher and complete flow could be more realistic

By Jennifer W

•

May 16, 2023

The foundation was good but I am not sure how current the information is - the Goggle Analytics demo site link is outdated in the video. Fortunately, there is an updated link in the next screen.

By dara

•

Nov 28, 2021

A good start for those who are into Facebook marketing. This course just laid out the basic foundation, not in-depth yet.

By Udit G

•

Feb 23, 2022

The course provides a good beginner level intro into the digital marketing ecospace. Nothing technical.

By David G

•

Dec 5, 2021

There was nothing wrong with the course. It real it not get into marketing analytics.

By Gulfam A

•

Feb 2, 2024

google analytics and how to connect with your website should be added.

By Philippe G

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Aug 15, 2024

theory is great for very beginner level. Cases are not the best.

By Fien X

•

Feb 21, 2022

too theoretical with less practice

By Juan A

•

Nov 15, 2021

for beguinners, pretty basic stuff

By Jörg D K

•

Jan 15, 2024

Superficial

By harrod l

•

Apr 3, 2022

very basic

By Brett M

•

Apr 19, 2022

Too basic.

By Shuchi P

•

Aug 19, 2023

Nice

By Rangga P A

•

Oct 10, 2022

kk

By Cecilia M

•

Mar 26, 2024

It was advertised as Meta, so I expected it to be a deep dive on that analysis. Instead it was a course full of how to use Google Analytics (marketing their own platform).

By Calvin W

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Apr 17, 2022

Not too imactful, could have learned everything present in a since sided sheet with bullet points

By Taylor W

•

Jan 4, 2022

Great Course but not my interest

By Amirul M

•

Jul 12, 2022

the instructure is too fast

By Christina D

•

May 16, 2024

A waste of time and money

By Alejandro M

•

Nov 14, 2022

Demasiadp basico

By Raj A M

•

May 19, 2024

not much depth

By Swati A

•

Nov 4, 2022

I HAVE NOT BEEN ABLE TO COMPLETE COURSE BECAUSE IN BETWEEN THE COURSE THEY ASKED ME TO PAY MORE