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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,136 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

MW

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It's good and inspiring.

But I would say the contents covered are a little general.

However, I would expect this whole specification will help me go deeper into social media marketing.

KD

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Buen curso de starter. Recomiendo tomarlo si es que quieren tomar el MOOC 3 de este conunto de cursos. Explica lo base para entender los demás cursos. Súper recomendado para cualquier marketero

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By Joseph I

Aug 31, 2019

Great.

By Nadia A D

Mar 13, 2018

useful

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Sep 3, 2017

Superb

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