good

The course was not as interesting as I had hoped, although it did provide a thought-provoking introduction to social marketing with some ideas and insights I was not expecting. I found the assignments to be mostly valuable, especially the peer-graded project that let us put learned material into our own words. Unfortunately, the teacher seemed somewhat bored of the subject and was not particularly inspiring. What really bugged me was that the background behind the instructor was in constant motion - simulating live tweet updates - which was not only annoying and unnecessary, but also very distracting.

It's a very basic introductory course. You can't actually expect much from this anyway. You really need to take the full course to evaluate if this is a great one. I did have learned something new but I'm not yet sure if it's useful or not. Guest speakers invited to this course do share some valuable ideas. For the main instructor, he's speaking really slow which can make you feel bored. However, it's reasonable when there is a big and varied audience on coursera because not everyone can hear a quick speech. I'm going to continue studying the course.

This course is relatively interesting, however there were several big issues I had with the material: the audio and video did not match up, no matter what browser and internet connection I used. Also the final exercise which is supposed to function as the metric for the rest of the course series relies on a website and service that has been disabled by the founding company for three months now (Klout). That's three months where the instructors could have updated their materials! How embarrassing!

I thought this course could have been more engaging. I quickly lost interest when the second course module repeated a large amount of content from the first module--I think a better overview or editing approach could have fixed that. I also was disheartened with the "just around the corner" sales-pitch refrain in this course "in your next course, you'll have access to...". It didn't help maintain my interest in the course I was taking currently.

While the course itself is helpful in getting a foundational understanding around social, I do wish the materials were updated to reflect current status and trends of 2024 social media. I would love further focus on short form content platforms (i.e. TikTok) to match the current demands of consumers on social media. The concepts can be applied to emerging platforms today, but I do wish the examples matched what is current relevant.

It has some interesting things to learn but overall it felt like a big advertisement for the other courses. I also felt like I already had to be working in marketing and selling something in order to do this. I would have preferred a course which felt more... theoretical, I guess? I want to learn skills that might be useful for me in the future. Currently, I'm not working in business or marketing or have my own e-shop or something.

The course is quite short (videos are usually only 3-7 minutes long) and therefore could be completed very quickly and/or need quite little time investment. I did not like that they do not have any written materials cause at some points they go over written slides very quickly and it is tricky to follow and understand. On the other hand, there is a lot of repeats and therefore you will understand everything in the end.

Good introduction. But it feels like it is not complete. It is not much without the other courses so you either take the entire specialization or the benefits are not that big :(

I feel like the specialization courses are an artificial break to a real university class... if the university class had only the content from those videos, that would not be enough.

Although I didn't pay for this course, I didn't feel that I walked away with learning much in this course. I learned the most by watching the other videos they had recommended (I love statistical data!). There was a lot of talk for what we will learn in other MOOC's, so I suppose this class was a general overview of what the possibilities are.

While the contents of this course clearly introduce the idea of Social Media Marketing, I was a little upset that Klout which is used for determining the social media presence score which would be also used in the follow up courses for tracking the progress throughout the courses, is not available as of 25 of May, 2018.

I did this course for my own personal development and was slightly let down by the emphasis on being part of a firm. The final week in particular was about your 'companies' social media. Perhaps I missed this in the information about the course, if not I wish this had been made clear to me. Thank you

I thought the course was well organized but found it difficult to apply to my actual job.

Rather than encouraging use of freeware tools, it would be good for NU to arrange for discounts or access to student editions of tools actually used in the business world (e.g. Sprout Social)

Lectures were not necessarily in a logical order. Google Plus no longer exists and is still listed in content in many places, except for one mention in one lecture.

Into to concepts is fine/good, i would have loved to hear more about real world examples.

Content is really insightful, however, the instructor does not really dive into the details of most things. If you are paid learner, its better to get the whole specialization if you really want to get the gist of social media marketing.

The material is old, the content is decent. However, my biggest issue is I had to "Reset My Deadline" 2 additional times waiting on assignments to get graded (as in, there was no more work for me to do). That was annoying.

Unable to complete week 4 as no replacement tool was provided for Klout. As the material of that week is built on Klout, it makes it difficult to follow. This needs to be rebuilt using a tool that is currently available.

I've learned so much about the fundamentals of social media in this course despite that, I think it needs to be updated to keep up with the current social media trend/channels.

I would like more content from this module. It was very slow to take off, especially week one. It was easy and enjoyable though. I would have liked it to be more challenging.

This is a nice introduction to social media marketing with professional insight from Randy Hlavac. I felt the content was a little too basic though.

The beginning this course starts off way too slow. In addition, there are too many products being sold. It made me doubt the quality of the course.

Love the broader insight into social media and new tools. Would really like to hear some mention of Instagram trickled through these discussions.

I did't like the peer grade assignment, I lost 2 weeks for not summiting on time and it was a bit costly, but i hope the course will get better.

Lots of content repetition and many referals to other Moocs. It's obvious an introduction course. Expectations of other moocs are high now ;-)

Good instructor, but the material is a bit outdated - despite some updates from 2018. Very basic information overall.