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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts
1,230 ratings
About the Course
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Top reviews
KG
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Excellent teaching through guided instruction. I learned more about the process of designing a brand, along with some technical skills, developed some ideas I had, and had great fun doing it!
ND
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The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.
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326 - 327 of 327 Reviews for Brand New Brand
By arshla j
•Sep 24, 2016
Good way to get started with doing from just listening or reading.
By Ada R
•Dec 3, 2020
good, but needs to improve