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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,009 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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3201 - 3225 of 5,825 Reviews for Foundations of Digital Marketing and E-commerce

By Priyavrat S

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Jun 6, 2024

great course designed by google

By Mary L C

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May 25, 2024

Love learning here at coursera!

By sunday a (

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Mar 21, 2024

very educative and well tutored

By Kennedy I

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Feb 6, 2024

Excellent!!! Thank you for this

By Aliusha A

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Jan 26, 2024

The course is great, thank you!

By Aksana M

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Jan 14, 2024

Great start of new career path!

By mahmoud A

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Jan 12, 2024

Great Project, keep going Team.

By usama a

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Sep 20, 2023

Great course easy to understand

By sharique a

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Jul 30, 2023

AMAZING VIDEOS AND CONTENTS!!!!

By An H H

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Jul 29, 2023

so many new and value things to

By Dinh T M L

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Jul 21, 2023

Really enjoy the course so far!

By Parneet K

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Apr 26, 2023

amazing and valuable experience

By Engr. I A

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Apr 8, 2023

very interested and informative

By mussa z

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Apr 3, 2023

Learned and equipped new skills

By Muhammad A

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Mar 25, 2023

Great experience in this course

By Estefania V O

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Feb 7, 2023

Amaizing course I learned a lot

By raam k

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Jan 16, 2023

keep the pass percentage as 75%

By Rim E S

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Jan 4, 2023

Very interesting and effective!

By Berenice D

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Dec 18, 2022

Very educational and thorough!!

By Shruthi Y

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Nov 20, 2022

excited to finish the course!!!

By Syed M H

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Oct 28, 2022

It was great experience for me

By Scott K D

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Oct 26, 2022

Great course and value so far.

By Rafia A

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Oct 17, 2022

Excellent learning opportunity

By Salah M A A

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Aug 27, 2022

great and useful course. thanks

By Stacey S

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Aug 25, 2022

I learned a lot about the topic