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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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By Md T h h

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Nov 3, 2024

very good

By Rashed a A

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Nov 1, 2024

educative

By Sahil V

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Oct 22, 2024

excellent

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Oct 21, 2024

Brilliant

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Oct 20, 2024

VERY GOOD

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Oct 19, 2024

Excellent

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Oct 17, 2024

excelente

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Oct 8, 2024

excellent

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Oct 4, 2024

Excellent

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Sep 30, 2024

increible

By Bruna L O d S

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Sep 23, 2024

Muito bom

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Sep 22, 2024

very good

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Sep 21, 2024

excellent

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Sep 17, 2024

excelente

By Carlos o

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Sep 14, 2024

muy bueno

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Sep 11, 2024

Nice time

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Sep 8, 2024

Very good

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Sep 3, 2024

Very Good

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Sep 1, 2024

Excellent

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Aug 17, 2024

GREAT ONE

By QIAN G

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Aug 13, 2024

excellent

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Aug 11, 2024

Excellent

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Aug 6, 2024

Excellent

By MUHAMMAD N F

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Jul 29, 2024

very good

By Deleted A

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Jul 27, 2024

MUY BUENO