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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1276 - 1300 of 5,728 Reviews for Foundations of Digital Marketing and E-commerce

By Colleen D E

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Feb 25, 2023

I've learned a lot so far and have great resources from notes to study and become more familiar with terms.

By Whitney C

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Jan 23, 2023

Super insightful for anyone trying to learn more about digital marketing and pursue a career in it as well.

By Scorpio's B

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Nov 27, 2022

This course helped me alot. Me being a person that has an ecommerce business, this course is what I needed.

By juan a

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Nov 21, 2022

muy buen curso te da la base y el contexto para aprender markting digital y como empezar a trabajar en ello

By Richard M

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Jun 19, 2022

Practico, te brinda un panorama general muy bueno del Marketing digital y comercio electronico. Recomendado

By kamran a

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Oct 30, 2024

Excellent learning experience. Please share more such opportunities for learning at kamranamin90@gmail.com

By Ahmed A

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Apr 18, 2024

I am really surprised by the methodology used in the course. It's very understandable and straightforward.

By Franol T

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Mar 29, 2024

It’s was challenging but I learned a lot of things. I’m expanding my horizons and the future looks bright.

By Hamayal D

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Oct 16, 2023

Its brilliant i learn everything that provide me its very easy to understand and i can apply for a job now

By Archana S

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Sep 5, 2023

i like this course ;excellent course keep going thank you,certificates also received very fastly thank you

By Zee M

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Apr 3, 2023

This course has given me a clear path to my eCommerce career journey, so excited to start on the next one.

By Sue S

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Mar 31, 2023

Everything is very detailed, and easy to learn for newbie like me. I feel very excited to get it all done.

By Axcel R

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Oct 1, 2022

Very good course, if you already have experience in this area, it will help you reinforce basic knowledge.

By Gabriela C

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Sep 22, 2022

Great course!!! Even though I have experience in the are, I managed to learn many new things and details!

By Kris P

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Sep 13, 2022

This course gives a good foundation in preperation for the upcoming 7 courses. You won't feel like "Huh?"

By Bavithra V

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Sep 9, 2022

It's an excellent course for all beginners who want to gain knowledge on Digital marketing and E-Commerce.

By Aditya M

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Aug 27, 2022

This course is absolutely for the marketing enthusiast and helps you learn the basics of Digital marketing

By Daisy T

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Aug 19, 2022

This course is so informative. Well curated. Thank you

Really building my confidence as a digital marketer.

By Mark E

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May 17, 2022

Excellent material. Looking to eventually start my own online business so I found the course very helpful.

By BUDI L

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Aug 20, 2024

its a great digital learning journey to grow competence skill in digital marketing start from foundation!

By Shivam C

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Dec 1, 2023

Its awesome course offered by google which helps me in gaining so much knowledge about digital marketing.

By abdul m

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Nov 21, 2022

Good Foundational course about digital marketing and teaching method is very good with reading materials.

By Adeel N

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Nov 21, 2022

Very well structured and well presented. Absolutely loved every bit of it - from videos to documentation.

By Shan H

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Nov 1, 2022

Thanks, Google / Coursera for this certificate. The mentor very well explained everything in this course.

By ِAshwaq A

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Oct 29, 2022

The course in general is wonderful and very useful, thank you all for the great effort

Thank you coursera