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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,009 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1951 - 1975 of 5,823 Reviews for Foundations of Digital Marketing and E-commerce

By demetrio m

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Jan 22, 2025

O curso é eficiente e possibilita um entendimento perfeito sobre o tema.

By Mykaelle P N

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Jul 27, 2024

This is really helpful, I learned a lot of new words and new vocabulary.

By Madhur G

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Nov 7, 2023

Great course to get the basics right especially when you are a beginner.

By eric t

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Sep 23, 2023

the course was interesting , learning about digital marketing strategies

By Malaika T

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Sep 3, 2023

dIgital marketing is the best online platform and all teachers are best

By Abiodun G

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Jul 13, 2023

Absolutely amazing course. Direct, simple and engaging. 100% recommended

By Raja M

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Jul 13, 2023

I have learnt a great about digital marketing with this initial course.

By Md. A I M

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Jun 22, 2023

Thanks for the design of this course really this is an efficient course.

By Sheila J

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Jun 7, 2023

This course provides the foundation needed to begin your career journey!

By Michele K

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Jun 6, 2023

Fantastic introduciton to the world of e-commerce and digital marketing.

By Diego N

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May 24, 2023

Excellent introductory course, they explain a lot of useful information.

By Joe

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May 20, 2023

I hope to translate it to Arabic , I face difficulty because of language

By Navaira s

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May 9, 2023

A great learning experience indeed. Happy to be a part of the community.

By Sarah F

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Apr 9, 2023

Explained everything in an easy to understand way for beginners like me!

By Tedros A T

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Apr 3, 2023

so glad I invested on this course. Looking forward to the bright future.

By Tayler K

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Jan 13, 2023

Such a great experience. Definitely excited to continue in this program.

By Beirut L K

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Jan 1, 2023

Great presentation skills by the presenters. Very informative and clear.

By Mohamed A

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Dec 19, 2022

google is the best community ever, thanks google I'm in love with you <3

By Hamza K

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Oct 30, 2022

Very good learning experience with professional marketers. Thank You !!

By Amir A

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Aug 18, 2022

It's very much recommended course for beginners as well as professionals

By Gina C

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Jun 19, 2022

Great pedagogical approach, very progressive with entertaining lecturers

By Bhermahn W G G

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Jan 5, 2025

These core lessons started me with a right step into the Digital world.

By Muhammad A

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Nov 27, 2024

one of the best course with best content for free from world top expert

By 김지용

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Sep 6, 2024

Super recommended. It helps to better understand about my job and work.

By Nok B

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Jul 4, 2024

ฉ้นได้พัฒนาความรู้ด้าน e-commerce และได้เรียนรู้การทำการตลาด e-commerce